- We are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.The Data Analyst will work closely with internal teams and extWe are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.The Data Analyst will work closely with internal teams and ext
- This industry-leading Consumer Product Company in Ville Saint-Laurent is looking for a Marketing Coordinator.Additional information:Contract in consultationTerm: 6 months Start date: Mai 2025Schedule: (37.5h/week) - Hybrid (3 days in office)Technological equipment provided.......................................................................AdvantagesTBD....................................................................................ResponsibilitiesHerThis industry-leading Consumer Product Company in Ville Saint-Laurent is looking for a Marketing Coordinator.Additional information:Contract in consultationTerm: 6 months Start date: Mai 2025Schedule: (37.5h/week) - Hybrid (3 days in office)Technological equipment provided.......................................................................AdvantagesTBD....................................................................................ResponsibilitiesHer
- We are seeking a talented Motion Graphic Designer with a strong background in eCommerce/digital retail to join our client's team. The successful candidate will play a crucial role in developing and executing Performance Marketing campaigns for our digital retail platform, focusing on creating visually compelling motion graphics and static assets across various channels.This is a hybrid 6 month contract with the potential to extend with our client in the CaWe are seeking a talented Motion Graphic Designer with a strong background in eCommerce/digital retail to join our client's team. The successful candidate will play a crucial role in developing and executing Performance Marketing campaigns for our digital retail platform, focusing on creating visually compelling motion graphics and static assets across various channels.This is a hybrid 6 month contract with the potential to extend with our client in the Ca
- We are looking for a strategic thinker with a strong marketing background, excellent communication skills, and the ability to manage multiple campaigns effectively. The ideal candidate will thrive in a collaborative environment while maintaining a results-driven approach to marketing execution. This is a 12 month hybrid contract. Advantages- Opportunity to work closely with multiple internal stakeholders and external agency partners, gaining cross-functionWe are looking for a strategic thinker with a strong marketing background, excellent communication skills, and the ability to manage multiple campaigns effectively. The ideal candidate will thrive in a collaborative environment while maintaining a results-driven approach to marketing execution. This is a 12 month hybrid contract. Advantages- Opportunity to work closely with multiple internal stakeholders and external agency partners, gaining cross-function
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary responsibility of a customer service representative is to ensure customer satisfaction by addressing inquiries, resolving issues, and providing information abouThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary responsibility of a customer service representative is to ensure customer satisfaction by addressing inquiries, resolving issues, and providing information abou
- Experience with Shopify• Familiar with building and customizing Shopify stores, including themes, apps, and integrations.• Experience managing product listings, inventory, pricing, and variations in Shopify.• Knowledge in setting up payment methods, taxes, shipping rates, and handling compliance issues.• Experience with using Shopify’s analytics to track performance, sales trends, and customerbehaviorsDigital Marketing Expertise• Proficiency in running FacExperience with Shopify• Familiar with building and customizing Shopify stores, including themes, apps, and integrations.• Experience managing product listings, inventory, pricing, and variations in Shopify.• Knowledge in setting up payment methods, taxes, shipping rates, and handling compliance issues.• Experience with using Shopify’s analytics to track performance, sales trends, and customerbehaviorsDigital Marketing Expertise• Proficiency in running Fac
- Our partner, a non-profit organization founded in 1945 has been one of the only organizations in Canada exclusively dedicated to funding research on all types of cancer, with the goal of better preventing, detecting, and treating the disease.They are currently looking for a Marketing advisor to join the team.By joining our team of around thirty dynamic and dedicated employees, you will contribute daily and meaningfully to outsmarting cancer.Reporting to thOur partner, a non-profit organization founded in 1945 has been one of the only organizations in Canada exclusively dedicated to funding research on all types of cancer, with the goal of better preventing, detecting, and treating the disease.They are currently looking for a Marketing advisor to join the team.By joining our team of around thirty dynamic and dedicated employees, you will contribute daily and meaningfully to outsmarting cancer.Reporting to th
- Email Campaign Management:Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.Create, design, and implement engaging email marketing campaigns.Develop and execute segmented email strategies to target different customer segments.Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.Create engaging and conversion-focused email contentEmail Campaign Management:Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.Create, design, and implement engaging email marketing campaigns.Develop and execute segmented email strategies to target different customer segments.Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.Create engaging and conversion-focused email content
- We ae hiring a CRM Platform Manager on behalf of our client in the technology sector for a 12 month contract . This role will be an integral part of a growing team and will spearhead the implementation of Adobe Campaign Manager Version 8. This role requires working a hybrid work schedule with 3 days onsite at their Mississauga office. The role will be highly visible within the organization as this implementation is a critical part of their business.We ae hiring a CRM Platform Manager on behalf of our client in the technology sector for a 12 month contract . This role will be an integral part of a growing team and will spearhead the implementation of Adobe Campaign Manager Version 8. This role requires working a hybrid work schedule with 3 days onsite at their Mississauga office. The role will be highly visible within the organization as this implementation is a critical part of their business.
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all about being a digital marketer
A digital marketing specialist can mean many different things. With technology evolving at a rapid pace, the marketing industry is always changing, and so are the roles and responsibilities of marketing professionals who specialize in digital marketing. Working with the marketing team, a digital marketing specialist works on a variety of marketing campaigns, strategies, helps to improve branding and online awareness.
Many digital marketing specialists opt to focus on a specific area such as SEO, paid search (PPC), display media, content marketing, or social media. Digital marketing specialists have a diverse and ever-evolving skillset and to be successful are expected to evolve with the times as marketing and technology change.
what being a digital marketing specialist entails
As with most marketing roles, digital marketing specialists work standard office hours. Due to the online nature of their work, working remotely is also a strong possibility. Your main role is to create and execute digital marketing campaigns to support company marketing and advertising objectives. You’ll work collaboratively with other marketing professionals, and report to a leader in the marketing department such as a marketing manager, director or project manager.
average digital marketing salaries
Since the digital marketing specialist title is somewhat general, salary ranges can vary quite a bit depending on what type of digital marketing you are doing, your area of specialization and the type of setting you work in (freelance, remote, agency, or in-house). Entry level positions for digital marketing specialists have a starting salary that ranges from $45,000 to $55,000 depending on your specific role. With 7 or more years of experience, you can expect to make upwards of $80,000.
Having specialized skills or working in larger cities with a strong business and technology sector such as in Toronto, Kitchener-Waterloo, and Vancouver could increase your annual salary.
your day to day tasks
Your day-to-day tasks will depend on the campaign you are working on. Some of the common tasks associated with this position include the following:
- creating, monitoring, and executing marketing campaigns
- writing marketing copy for email marketing, brochures, websites and blogs
- updating the company website and social media accounts
- performing competitive research
- determining new online marketing opportunities
- reviewing analytics and campaign results
- working with contractors and vendors to execute campaigns
- attending or leading client meetings
- keeping up to date with current digital marketing news and trends
- reporting on campaign results
where you can work
Digital marketing specialists are increasingly in demand. All companies have a need for digital marketing. With most of their work being completed online, digital marketing professionals can work in-house, with a marketing agency, work remotely or from home, or even start their own marketing company.
With the ability to work online, many companies are willing to allow you to work remotely, however, regions such as the Greater Toronto Area, Montreal and Vancouver regularly have companies in need of digital marketers.
what you bring to the table
While having a specialized skill or knowledge area is important to differentiate yourself from other job candidates, it’s important that you are well rounded and have strong overall marketing, technology, and business acumen. The top skills required for you to work as a digital marketing specialist include:
- project management
- communications and presentation skills
- expertise with email marketing, social media, digital communications, CRM and/orweb development
- attention to detail and organizational skills
- marketing expertise – PPC, SEO, SEM, etc.
- analytics skills – Google Analytics
- basic programming and HTML skills
training and certifications
Digital marketing specialists typically have a college diploma or university degree in marketing, communications, advertising, business, or another related area of study. Most also have a post-graduate degree specializing in a particular area of digital marketing.
As part of professional development, you will be expected to keep up with industry trends, acquire new skills, learn how to use new software and analytics programs as they come to market, and acquire marketing and business certifications as required such as Google Analytics, Google AdWords, MailChimp, Facebook insights, and HubSpot certification.
where your career is headed
Most digital marketing specialists move on to other roles within the marketing department such as marketing managers, team leads, consultants, or even open your own marketing agency once you’ve collected enough industry experience. Since marketing is ever-changing, there are likely to be new roles that have yet to be discovered.
Are you looking to take the next step in your marketing career? Are you a company that is looking for marketing talent? Contact Randstad Canada today!