- We are seeking a Manager, Customer Journey Management for our client's Credit Card Portfolio for a 12-month contract, this is a hybrid role which requires the talent to work onsite at our client's office 4 days per week.This role defines, executes, and optimizes the end-to-end digital marketing customer journeys across organic, owned, and paid channels. You will act as a strategic advisor, collaborating closely with marketing teams and business line stakeWe are seeking a Manager, Customer Journey Management for our client's Credit Card Portfolio for a 12-month contract, this is a hybrid role which requires the talent to work onsite at our client's office 4 days per week.This role defines, executes, and optimizes the end-to-end digital marketing customer journeys across organic, owned, and paid channels. You will act as a strategic advisor, collaborating closely with marketing teams and business line stake
- Digital Marketing SpecialistA company in the technology industry is looking for its next Digital Marketing Specialist.The Marketing Specialist will be responsible for planning, developing, and leading the company's marketing plan and branding strategy, as well as its digital content. They will act as an expert consultant within the organization and will be responsible for all of its marketing activities.AdvantagesYou are looking for a company that will offDigital Marketing SpecialistA company in the technology industry is looking for its next Digital Marketing Specialist.The Marketing Specialist will be responsible for planning, developing, and leading the company's marketing plan and branding strategy, as well as its digital content. They will act as an expert consultant within the organization and will be responsible for all of its marketing activities.AdvantagesYou are looking for a company that will off
- We are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.The Data Analyst will work closely with internal teams and extWe are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.The Data Analyst will work closely with internal teams and ext
- Do you have 3+ years experience developing and maintaining paper and digital marketing campaigns and segmentation criteria? Do you have 3+ years experience manipulating and analyzing large relational and multi-dimensional data stores? If so, this would be a great opportunity for you!Our client is looking for a Senior Technical Specialist for a 10 month contract in Toronto.This is an onsite role.Advantages• Earn a competitive rate within the industry.• LocaDo you have 3+ years experience developing and maintaining paper and digital marketing campaigns and segmentation criteria? Do you have 3+ years experience manipulating and analyzing large relational and multi-dimensional data stores? If so, this would be a great opportunity for you!Our client is looking for a Senior Technical Specialist for a 10 month contract in Toronto.This is an onsite role.Advantages• Earn a competitive rate within the industry.• Loca
- We are seeking a highly collaborative Marketing Specialist to elevate the digital advice capabilities for specialized financial advisors, enabling them to connect effectively with clients, centers of influence (COIs), and communities.This role requires a strategic storyteller to help shape and execute digital strategies, focusing on connecting advisors to their professional networks. You will manage content strategies for acquisition, nurturing, and thoughWe are seeking a highly collaborative Marketing Specialist to elevate the digital advice capabilities for specialized financial advisors, enabling them to connect effectively with clients, centers of influence (COIs), and communities.This role requires a strategic storyteller to help shape and execute digital strategies, focusing on connecting advisors to their professional networks. You will manage content strategies for acquisition, nurturing, and though
- ● Minimum of 2 years of experience in any IT Projects, preferably Content Management System. Experience in Jira is a must.● Capacity to think outside the box ● Autonomous, you have the leadership and the drive to radiate positive and innovative thinking helping you and your team to deliver challenging projects ● Strong capacities to summarize and transform information and data into insights● Mandatory bilingualism, written and spoken (English/French) ● Cap● Minimum of 2 years of experience in any IT Projects, preferably Content Management System. Experience in Jira is a must.● Capacity to think outside the box ● Autonomous, you have the leadership and the drive to radiate positive and innovative thinking helping you and your team to deliver challenging projects ● Strong capacities to summarize and transform information and data into insights● Mandatory bilingualism, written and spoken (English/French) ● Cap
- We are seeking a strategic and results-driven Marketing Manager to join our Business Partner Marketing team. This role is focused on leading the strategy and execution of Paid Search and Social digital marketing campaigns within a premier financial institution. As a key point of contact for assigned lines of business, you will manage end-to-end campaigns, from initial setup and ad trafficking to advanced optimization and reporting. This is a hybrid role baWe are seeking a strategic and results-driven Marketing Manager to join our Business Partner Marketing team. This role is focused on leading the strategy and execution of Paid Search and Social digital marketing campaigns within a premier financial institution. As a key point of contact for assigned lines of business, you will manage end-to-end campaigns, from initial setup and ad trafficking to advanced optimization and reporting. This is a hybrid role ba
- Our Client in the Financial Industry is searching for an experienced Manager, Digital Messaging to drive the timely and effective delivery of all marketing-related communications across authenticated digital channels (Mobile Banking, Online Portals, ATMs) and the Email channel. In this role, you'll be a vital link, bridging the gap between campaign strategy and execution. You'll work closely with Campaign Execution and Journey Managers, bringing together tOur Client in the Financial Industry is searching for an experienced Manager, Digital Messaging to drive the timely and effective delivery of all marketing-related communications across authenticated digital channels (Mobile Banking, Online Portals, ATMs) and the Email channel. In this role, you'll be a vital link, bridging the gap between campaign strategy and execution. You'll work closely with Campaign Execution and Journey Managers, bringing together t
- The Activation Manager is responsible for managing agency relationships and ensuring flawless execution ofactivation campaigns within strategic guardrails set by leadership. This includes overseeing digital, social, experiential,and retail activations delivered by external partners, providing clear briefs, monitoring progress, and ensuringalignment with brand objectives. The role requires strong experience in agency collaboration, project management,and caThe Activation Manager is responsible for managing agency relationships and ensuring flawless execution ofactivation campaigns within strategic guardrails set by leadership. This includes overseeing digital, social, experiential,and retail activations delivered by external partners, providing clear briefs, monitoring progress, and ensuringalignment with brand objectives. The role requires strong experience in agency collaboration, project management,and ca
- 🍫 Marketing Assistant (Bilingual) – Execution SpecialistLocation: Montreal, QC (Rosemont–La Petite-Patrie / Technopôle Angus)Temporary Contract – Part-time (15 to 20 hrs / week)Schedule spread over 2 or 3 days based on your availabilityA global leader in chocolate and cocoa located in Montreal is looking for a dynamic Marketing Assistant to support all marketing activities in Canada. Under the supervision of the management team, you will be the operationa🍫 Marketing Assistant (Bilingual) – Execution SpecialistLocation: Montreal, QC (Rosemont–La Petite-Patrie / Technopôle Angus)Temporary Contract – Part-time (15 to 20 hrs / week)Schedule spread over 2 or 3 days based on your availabilityA global leader in chocolate and cocoa located in Montreal is looking for a dynamic Marketing Assistant to support all marketing activities in Canada. Under the supervision of the management team, you will be the operationa
- On behalf of our client, a leading national retailer dedicated to revolutionizing customer engagement through digital innovation, we are seeking a Senior Product Manager – Social Platforms. This is a high-impact, strategic role focused on building the technology ecosystem that powers one-on-one social relationships between the brand, its associates, and its community. Our client is looking for a visionary leader to bridge the gap between Marketing and TechOn behalf of our client, a leading national retailer dedicated to revolutionizing customer engagement through digital innovation, we are seeking a Senior Product Manager – Social Platforms. This is a high-impact, strategic role focused on building the technology ecosystem that powers one-on-one social relationships between the brand, its associates, and its community. Our client is looking for a visionary leader to bridge the gap between Marketing and Tech
- As a Communications Strategist, you will plan and develop compelling content to build and support the company's brand while ensuring alignment with our corporate values and mission. You will work cross-functionally with the marketing and other business divisions. This role will be required to execute on our brand strategically and tactically through our social and digital channels.AdvantagesThrough mentoring, innovative tools, and a variety of programs thaAs a Communications Strategist, you will plan and develop compelling content to build and support the company's brand while ensuring alignment with our corporate values and mission. You will work cross-functionally with the marketing and other business divisions. This role will be required to execute on our brand strategically and tactically through our social and digital channels.AdvantagesThrough mentoring, innovative tools, and a variety of programs tha
- Are you a talented copywriter with a knack for making loyalty programs and financial concepts easy to understand and exciting? Cella by Randstad Digital is seeking a dedicated Contract Copywriter to join the team of one of our valued clients. This is a fantastic opportunity to bring your expertise to a high-visibility brand's rewards program, creating compelling content that drives customer engagement and trust.As a Contract Copywriter, you will play a cruAre you a talented copywriter with a knack for making loyalty programs and financial concepts easy to understand and exciting? Cella by Randstad Digital is seeking a dedicated Contract Copywriter to join the team of one of our valued clients. This is a fantastic opportunity to bring your expertise to a high-visibility brand's rewards program, creating compelling content that drives customer engagement and trust.As a Contract Copywriter, you will play a cru
- Job title: Sales and Service CoordinatorLocation: Vaudreuil-DorionAre you looking for an administrative assistant and sales coordinator role with a wide variety of tasks? Are you thorough, have great administrative skills and very organized? If you are committed to excellence, you have a place here at our company in the Vaudreuil-Dorion that specializes in heavy machinery equipment.Advantages- Competitive salary- Parking on site- Stability- Fast-paced andJob title: Sales and Service CoordinatorLocation: Vaudreuil-DorionAre you looking for an administrative assistant and sales coordinator role with a wide variety of tasks? Are you thorough, have great administrative skills and very organized? If you are committed to excellence, you have a place here at our company in the Vaudreuil-Dorion that specializes in heavy machinery equipment.Advantages- Competitive salary- Parking on site- Stability- Fast-paced and
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all about being a digital marketer
A digital marketing specialist can mean many different things. With technology evolving at a rapid pace, the marketing industry is always changing, and so are the roles and responsibilities of marketing professionals who specialize in digital marketing. Working with the marketing team, a digital marketing specialist works on a variety of marketing campaigns, strategies, helps to improve branding and online awareness.
Many digital marketing specialists opt to focus on a specific area such as SEO, paid search (PPC), display media, content marketing, or social media. Digital marketing specialists have a diverse and ever-evolving skillset and to be successful are expected to evolve with the times as marketing and technology change.
what being a digital marketing specialist entails
As with most marketing roles, digital marketing specialists work standard office hours. Due to the online nature of their work, working remotely is also a strong possibility. Your main role is to create and execute digital marketing campaigns to support company marketing and advertising objectives. You’ll work collaboratively with other marketing professionals, and report to a leader in the marketing department such as a marketing manager, director or project manager.
average digital marketing salaries
Since the digital marketing specialist title is somewhat general, salary ranges can vary quite a bit depending on what type of digital marketing you are doing, your area of specialization and the type of setting you work in (freelance, remote, agency, or in-house). Entry level positions for digital marketing specialists have a starting salary that ranges from $45,000 to $55,000 depending on your specific role. With 7 or more years of experience, you can expect to make upwards of $80,000.
Having specialized skills or working in larger cities with a strong business and technology sector such as in Toronto, Kitchener-Waterloo, and Vancouver could increase your annual salary.
your day to day tasks
Your day-to-day tasks will depend on the campaign you are working on. Some of the common tasks associated with this position include the following:
- creating, monitoring, and executing marketing campaigns
- writing marketing copy for email marketing, brochures, websites and blogs
- updating the company website and social media accounts
- performing competitive research
- determining new online marketing opportunities
- reviewing analytics and campaign results
- working with contractors and vendors to execute campaigns
- attending or leading client meetings
- keeping up to date with current digital marketing news and trends
- reporting on campaign results
where you can work
Digital marketing specialists are increasingly in demand. All companies have a need for digital marketing. With most of their work being completed online, digital marketing professionals can work in-house, with a marketing agency, work remotely or from home, or even start their own marketing company.
With the ability to work online, many companies are willing to allow you to work remotely, however, regions such as the Greater Toronto Area, Montreal and Vancouver regularly have companies in need of digital marketers.
what you bring to the table
While having a specialized skill or knowledge area is important to differentiate yourself from other job candidates, it’s important that you are well rounded and have strong overall marketing, technology, and business acumen. The top skills required for you to work as a digital marketing specialist include:
- project management
- communications and presentation skills
- expertise with email marketing, social media, digital communications, CRM and/orweb development
- attention to detail and organizational skills
- marketing expertise – PPC, SEO, SEM, etc.
- analytics skills – Google Analytics
- basic programming and HTML skills
training and certifications
Digital marketing specialists typically have a college diploma or university degree in marketing, communications, advertising, business, or another related area of study. Most also have a post-graduate degree specializing in a particular area of digital marketing.
As part of professional development, you will be expected to keep up with industry trends, acquire new skills, learn how to use new software and analytics programs as they come to market, and acquire marketing and business certifications as required such as Google Analytics, Google AdWords, MailChimp, Facebook insights, and HubSpot certification.
where your career is headed
Most digital marketing specialists move on to other roles within the marketing department such as marketing managers, team leads, consultants, or even open your own marketing agency once you’ve collected enough industry experience. Since marketing is ever-changing, there are likely to be new roles that have yet to be discovered.
Are you looking to take the next step in your marketing career? Are you a company that is looking for marketing talent? Contact Randstad Canada today!