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all about marketing manager jobs.

Do you have a natural talent for leading? Are you the kind of person who enjoys being influential and being a driving force in large projects? If so, a career as a marketing manager could be the path for you. Marketing managers take care of the marketing side of organizations and products and can be responsible for several services or products at a time or a single service or product.

what do marketing manager jobs entail?

As a marketing manager, you will have a variety of responsibilities regarding the outward-facing language and promotional campaigns of the products or services you are managing. You will put together budgetary estimates for campaigns, work with advertising agencies, negotiate contracts, review advertising materials across a range of mediums (print, TV, online, etc.), and much more.

what is a typical work schedule for marketing managers

For the most part, as a marketing manager you will work around 40 hours per week, roughly within the typical "nine-to-five" paradigm. However, marketing often involves a good deal of ramping up for product releases and the launch of new campaigns, and there will regularly be times where longer hours are also required in order to meet deadlines. During "crunch time" (the period leading up to a major campaign), you could be working 60 or more hours a week. As a manager, you will be overseeing much—if not all—of the project, so it is uncommon for someone in this role to be working on a part-time basis.

what are the pros of marketing manager jobs?

• High earning potential: Being a marketing manager can be very financially rewarding, especially if you are good at your job! A typical marketing manager salary in Canada is over $70,000 a year, though some marketing managers have been known to take home over three times that amount.
• Comfortable work environment: Marketing managers may work long hours, but they will mostly be working those hours in climate-controlled offices, in comfortable chairs with every consideration given to things ergonomics. 
• Readily available degree programs: Marketing is a particularly in-demand field these days, and there are a number of qualifications that can lead into this career. This gives you plenty of options regarding your education when looking to become a marketing manager.

what are the cons of marketing manager jobs?

• Can be stressful at times: While working as a marketing manager is not a constantly stressful experience, it regularly involves building up to the launch of a new service, product, or other types of marketing campaign. These typically involve what is known as "crunch time", where things get a little hectic leading up to the big launch.
• Often involves working long hours: As with the pressure, crunch time will often lead to some long hours. Part of a marketing manager's job is dealing with unforeseen problems as they arise, and it's often the case that no amount of planning can account for every eventuality. This will often lead to working long hours in the lead-up to a new campaign.
• A high level of competition for jobs: Being a marketing manager is a very fulfilling job. And, as mentioned in the pros section, a well-paid job. Unfortunately, this also makes it a very desirable job, which means you will be facing a lot of competition for open positions.

what are common marketing manager interview questions?

When interviewing for a marketing manager role, you may be asked a few questions that are specific to the industry your job will be in. However, there are some questions you can expect to be asked regardless of the industry you are going into.

• Why did you choose this company? Your prospective employer will want to get a sense that you are interested in working for them specifically and have done your homework to that effect. Be sure to explain why you feel you will fit in with the company and talk about why you want to work there in the first place.
• What is your biggest weakness? While it will be tempting to downplay your weaknesses, your potential employer knows that nobody is perfect and will want to see that you are aware of your weaknesses. Furthermore, you should be able to show that you are actively working on those weaknesses.
• Why do you want to be a marketing manager? Being a marketing manager is a very fulfilling job, but it can be incredibly stressful at times. For this reason, your prospective employer will want to know that you really want to be in this profession, as someone who does not enjoy the work can quickly find things getting on top of them.

marketing manager resume and cover letter requirements

When filling out your resume, be sure to include the following pieces of information;

• Name and contact information.
• Brief summary of experience/skills.
• Employment history.
• Education/qualifications.
• Awards/certifications.
• Examples of accomplishments.
• Social media accounts (if work-related).
• Work-related skills.

Your cover letter should expand on what is included in your resume, as well as make a good first impression. Elaborate on the qualifications and experience you have included in your resume while being sure to stick to those points that are relevant to the role. Talk about how you believe you will fit in and what attracted you to this position in the first place.

what is the job outlook for marketing managers?

The job outlook for a marketing manager is very good, as the demand for effective marketing campaigns continues to grow. There are more people than ever and more ways to market products and services. The demand for marketing managers is increasing in line with these factors and looks set to continue doing so for the foreseeable future. Being a marketing manager can also lead to other opportunities, as you will naturally gain experience in the industry you are working in.

what are the different types of marketing manager jobs?

• Brand manager: Brand managers are concerned with the long-term recognition and perception of a brand, be it a company or an individual. This often means creating and enforcing brand guidelines that will apply to several marketing campaigns.
• Product manager: Product managers operate in a similar fashion to brand managers, but their area of concern revolves around a specific product or product range.
• Account manager: An account manager handles the relationship between a marketing agency and its clients. They will be responsible for resolving any issues, answering questions, and generally making sure that their clients are satisfied.
• Digital marketer: Digital marketers deal specifically with the online presence of a client, ensuring things like relevant SEO are used.
• Media planner: Media planners are primarily responsible for recommending the best media platforms to market on for a given client or product.

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what is the average salary for a marketing manager?

A typical marketing manager in Canada will earn around $72,000 per year from an effective hourly rate of around $37 per hour. For newcomers in entry-level positions, a salary upwards of $50,000 per year can be expected. For the most experienced and skillful marketing managers, a yearly salary approaching $100,000 is not uncommon. As mentioned above, some marketing managers enjoy a salary of around $300,000 per year, though this is not common.

average marketing manager salaries in canada

• annual: $72,000
• monthly: $6,000
• weekly: $1,500
• hourly: $37

Top paying areas for marketing managers in Canada include: Alberta, Saskatchewan, and British Columbia.

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what are the duties and responsibilities of marketing managers?

• Creating programs and campaigns: Whether directly or through the management of your team, you will be responsible for new campaigns designed to achieve specific strategic objectives for your client or employer.
• Overseeing content: Marketing managers do not always have a direct hand in the media that is produced as part of a marketing campaign, but they will be responsible for the guidelines and messaging that the media is bound by. As a manager, you will have to oversee all aspects of a campaign, either by hiring the right people to do a job or taking that job on yourself.
• Implementing marketing strategies: In many cases, it will be the marketing manager's job to set out the strategy that will ultimately govern a marketing campaign. This responsibility will typically fall to more senior marketing managers.
• Planning events: A large marketing campaign will often involve organizing events which, depending on the organization in question, may mean the marketing manager having a direct role in the planning of such events.
• Coordinating teams: For larger organizations, marketing campaigns will usually mean several teams are working together. Senior marketing managers will be responsible for coordinating those teams, ensuring everyone is working from the same strategy and towards the same goals.
• Managing budgets: A crucial part of a marketing campaign is the budget, and it is a marketing manager's job to ensure that everything stays within those budgets. Marketing is an expensive business, and organizations will expect the money they are advised to set aside for marketing to be enough.

where do marketing managers typically work?

A marketing manager's primary work environment is office-based. A large number of the tasks you will be required to perform involve using a computer and communicating with others over phone, email, or video call, so there is little need to be away from your desk for the most part. That being said, your role will likely involve some travel, whether you meet clients or visit prospective media outlets, such as venues, production companies, and more.

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what skills and competencies do marketing managers need?

Being a marketing manager requires a range of skills and competencies. The exact skills will depend on the type of marketing manager you are, how senior you are, and the industry you are in. That being said, there are some skills that should be common for any marketing manager role.

• Budgeting: As a marketing manager, you will need to manage the finances of the various marketing campaigns, ensuring that everything remains on track and does not go over budget. This might mean keeping track of several different aspects of the campaign. For advertising agencies, it could mean tracking the budgets of several clients' marketing campaigns.
• Communication: Handling marketing campaigns involves dealing with several different people and organizations. From client companies to venues and production companies, you will need to be able to communicate clearly and effectively to ensure that things remain on track.
• Creativity: An important tool of a marketer is advertising, and advertising is a creative medium. While you, as a marketing manager, might not necessarily be writing advertisements yourself (though you could be), you will still need to have a creative edge in order to effectively oversee everything that is happening in your campaigns.
• Teamwork: Many different disciplines go into an effective marketing campaign, and as a manager, you will have to work with several people, teams, or companies.
• Leadership: Similar to above, as the manager of the marketing campaigns you oversee, you will need to have strong leadership qualities. Your level of seniority in a company will determine your level of responsibility, but any level of marketing manager will be overseeing others and will need to have leadership skills to do that effectively.

what training and certifications do marketing managers need?

• In order to get a job as a marketing manager, you will need at least a bachelor's degree in your chosen subject. It's worth noting that this is a competitive field, and giving yourself an edge—such as entering the workforce with a master's degree or a doctorate—will give you an advantage over many other new marketing managers. Still, the majority of marketing managers working today are educated to a bachelor's degree level.
• It is also worth noting that, though there are people in marketing manager positions who have a high school diploma or associate degrees, this is a very uncommon route and should not be relied on if you want to take this career path.
• As for the subject of your degree, the most common option for a future marketing manager is a degree in marketing. Other degrees in related subjects will also work, but marketing is by far the most relevant option.

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