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- Marketing Analytics & Optimizations ManagerCalling all Marketing professionals! Do you possess 5+ year’s experience in Digital Marketing? Do you have hands-on experience working with digital marketing platforms? Are you analytical and possess strong technical skills such as understanding optimization metrics and HTML coding? Are you someone who thrives in a work-hard play-hard environment? Are you confident in your decision-making abilities and have strong business insight into the marketing field in order to provide your team with business savvy recommendations? Are you looking for your next challenge? If yes, this could be the perfect opportunity for you!Our business partner, a reputable and well-known provider of home care services, is looking to expand their Marketing team! They are seeking an enthusiastic and eager Marketing Manager to join their team asap!ADVANTAGES- Work from Home- Competitive compensation package with base salary between 92-120k- RRSP match 3% for first 2 years, 5% after 2 years- 3 weeks’ vacation 5 personal days- Semi-annual performance reviews- Day time hours- Monday to Friday 9-5 with some after-hours support when neededRESPONSIBILITIES- Spear head digital marketing strategies such as creating and implementing digital marketing dashboards, digital website marketing content- Create and monitor the performance of paid ads and create reporting/ analyze the overall marketing strategy- Accountable for web design testing - logistics and metrics and have a good understanding of website development and analytics - Accountable for lead generation via website and social media/ digital campaigns - Develop executive-level post-campaign reports that communicate insights in a clear, concise and valid way and effectively incorporate insights to improve campaign - Contribute to the ongoing development of processes and best practices concerning campaign design, quality assurance, testing methodologies, and reporting and optimization approaches to ensure the fullest impact and efficiency of both client investments and internal workflows- Maintain a high degree of technical proficiency and knowledge across the platforms and toolsets- Keep on top of industry trends and current events that may impact client businessQUALIFICATIONS- Post-Secondary Education in Marketing, Digital Marketing, Marketing Analytics or similar- 5+ years of experience within a Digital Marketing role- Excellent communication skills both written and verbal- Demonstrated experience in campaign analytics and decision making- Experience using Google Analytics, Google Data Studio, Google Tag Manager, Paid Ads- Super attention to detail, strong analytical skills, critical thinking and ability to draw insight into analytics/ reports- Business savvy or fair amount of business acumen within the marketing field- Open and outgoing personality, someone who is able to collaborate with multiple departments, internal and external stakeholders, someone who is able to articulate technical findings in a simplified way to the rest of the marketing teamNice to have:- VWO, Hotjar, Adobe testing, Practical html/ Java/ CSS abilities, GitHub, word press, php (secondary)SUMMARYTO APPLY: 1. Make sure you are registered with a Randstad account at www.randstad.ca 2. Send your resume to norma.hung@randstad.ca including a brief synopsis of why you would be a great fit for the role.We appreciate all applicants and those interested in this opportunity especially during these challenging times, but only those with relevant experience will be contacted directly. Please note, that due to the COVID-19 pandemic, we are receiving and influx of calls and applications and may take longer than usual to respond back. We thank you in advance for your patience and consideration.Marketing Analytics & Optimizations ManagerCalling all Marketing professionals! Do you possess 5+ year’s experience in Digital Marketing? Do you have hands-on experience working with digital marketing platforms? Are you analytical and possess strong technical skills such as understanding optimization metrics and HTML coding? Are you someone who thrives in a work-hard play-hard environment? Are you confident in your decision-making abilities and have strong business insight into the marketing field in order to provide your team with business savvy recommendations? Are you looking for your next challenge? If yes, this could be the perfect opportunity for you!Our business partner, a reputable and well-known provider of home care services, is looking to expand their Marketing team! They are seeking an enthusiastic and eager Marketing Manager to join their team asap!ADVANTAGES- Work from Home- Competitive compensation package with base salary between 92-120k- RRSP match 3% for first 2 years, 5% after 2 years- 3 weeks’ vacation 5 personal days- Semi-annual performance reviews- Day time hours- Monday to Friday 9-5 with some after-hours support when neededRESPONSIBILITIES- Spear head digital marketing strategies such as creating and implementing digital marketing dashboards, digital website marketing content- Create and monitor the performance of paid ads and create reporting/ analyze the overall marketing strategy- Accountable for web design testing - logistics and metrics and have a good understanding of website development and analytics - Accountable for lead generation via website and social media/ digital campaigns - Develop executive-level post-campaign reports that communicate insights in a clear, concise and valid way and effectively incorporate insights to improve campaign - Contribute to the ongoing development of processes and best practices concerning campaign design, quality assurance, testing methodologies, and reporting and optimization approaches to ensure the fullest impact and efficiency of both client investments and internal workflows- Maintain a high degree of technical proficiency and knowledge across the platforms and toolsets- Keep on top of industry trends and current events that may impact client businessQUALIFICATIONS- Post-Secondary Education in Marketing, Digital Marketing, Marketing Analytics or similar- 5+ years of experience within a Digital Marketing role- Excellent communication skills both written and verbal- Demonstrated experience in campaign analytics and decision making- Experience using Google Analytics, Google Data Studio, Google Tag Manager, Paid Ads- Super attention to detail, strong analytical skills, critical thinking and ability to draw insight into analytics/ reports- Business savvy or fair amount of business acumen within the marketing field- Open and outgoing personality, someone who is able to collaborate with multiple departments, internal and external stakeholders, someone who is able to articulate technical findings in a simplified way to the rest of the marketing teamNice to have:- VWO, Hotjar, Adobe testing, Practical html/ Java/ CSS abilities, GitHub, word press, php (secondary)SUMMARYTO APPLY: 1. Make sure you are registered with a Randstad account at www.randstad.ca 2. Send your resume to norma.hung@randstad.ca including a brief synopsis of why you would be a great fit for the role.We appreciate all applicants and those interested in this opportunity especially during these challenging times, but only those with relevant experience will be contacted directly. Please note, that due to the COVID-19 pandemic, we are receiving and influx of calls and applications and may take longer than usual to respond back. We thank you in advance for your patience and consideration.
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all about marketing manager jobs
As a marketing manager, you plan, organize, direct, control and evaluate the team that reports to you. You influence their creativity and productivity in positive ways. Depending on the size of the organization, you’re responsible for implementing marketing initiatives and campaigns, and assessing outcomes for a particular line or lines of business within the organization. Marketing managers function in commercial, industrial, wholesale and e-business industries as well as in advertising and public relations companies and government departments.
what marketing manager jobs entail
Most marketing managers work standard full-time office hours. Some work on-site while others work virtually, depending on the company. You may occasionally work outside of traditional office hours to support marketing initiatives and promotional events. Some travel may be required for industry events, meetings, and other marketing objectives. In most cases, you will report to the director of marketing or another marketing executive.
average marketing manager salaries in canada
The average salary for a marketing manager in Canada is approximately $60,000. Marketing professionals new to management often start at just over $40,000 annually. With experience, you can make up to $90,000 or more. How much you make can also be dependent on the type of company for which you work, the industry, and the specific details of your role.
your day to day tasks
Marketing managers spearhead the strategic marketing direction for the companies for which they work. Depending on the current focus, project, or campaign, a typical day can look very different. In the course of your workday, you might:
- plan, direct and evaluate marketing activities
- initiate market research studies
- assist in product development
- direct and evaluate marketing strategies
- execute social media and SEO planning
- work with vendors to support marketing initiatives
- oversee the company’s marketing budget
- plan and implement campaigns
- monitor, report on and adjust marketing campaigns
- set the agenda and lead other marketing professionals
where you can work
All companies need people to guide their marketing efforts. Marketing managers work for all types of companies, however, there is more opportunity to work for companies in retail, insurance, banking, business, and other competitive industries. Marketing managers can work in large corporations, in small businesses or for marketing agencies. It is becoming increasingly common for marketing managers to work as consultants or freelancers. With technology playing a dominant role in marketing, location is becoming less important as more roles are digital, and work can be completed remotely and online.
what you bring to the table
Marketing managers need to bring a diverse skill set to the table. With marketing always changing, continuing to add new skills is an important part of being successful and relevant in the marketing industry. Skills you need to succeed as a marketing manager include:
- organization and time management
- interpersonal, leadership, and communication skills
- critical thinking and decision-making
- proven analytical skills
- background in marketing
- the ability to lead and delegate
- ability to identify trends and capitalize on them
- ability to adapt quickly to new technology
- strong understanding of the relationship between marketing, sales, business, and technology.
training and certifications
Marketing managers usually require a university degree or college certificate in marketing, business administration or communications with a minor in sales, and substantial experience in sales, marketing coordination, product manager or similar relevant occupations. Additional marketing-specific certification and training (Google AdWords, etc.) will provide you with an edge over other candidates. Expect additional and ongoing marketing training from hiring companies.
where your career is headed
Depending on the success of your chosen industry in relation to the economy, your employment prospects are good. Advancement comes with experience in successful implementation of marketing objectives and could include senior or C-Suite roles like marketing director or VP of marketing.
In some sectors, public relations, communications, and marketing services are being grouped together under a marketing banner. Marketing managers with strengths in these areas will find their employability increases.