Do you have a natural talent for leading? Are you the kind of person who enjoys being influential and being a driving force in large projects? If so, a career as a marketing manager could be the path for you. Marketing managers take care of the marketing side of organizations and products and can be responsible for several services or products at a time or a single service or product.
As a marketing manager, you will have a variety of responsibilities regarding the outward-facing language and promotional campaigns of the products or services you are managing. You will put together budgetary estimates for campaigns, work with advertising agencies, negotiate contracts, review advertising materials across a range of mediums (print, TV, online, etc.), and much more.
For the most part, as a marketing manager you will work around 40 hours per week, roughly within the typical "nine-to-five" paradigm. However, marketing often involves a good deal of ramping up for product releases and the launch of new campaigns, and there will regularly be times where longer hours are also required in order to meet deadlines. During "crunch time" (the period leading up to a major campaign), you could be working 60 or more hours a week. As a manager, you will be overseeing much—if not all—of the project, so it is uncommon for someone in this role to be working on a part-time basis.
When interviewing for a marketing manager role, you may be asked a few questions that are specific to the industry your job will be in. However, there are some questions you can expect to be asked regardless of the industry you are going into.
When filling out your resume, be sure to include the following pieces of information;
Your cover letter should expand on what is included in your resume, as well as make a good first impression. Elaborate on the qualifications and experience you have included in your resume while being sure to stick to those points that are relevant to the role. Talk about how you believe you will fit in and what attracted you to this position in the first place.
The job outlook for a marketing manager is very good, as the demand for effective marketing campaigns continues to grow. There are more people than ever and more ways to market products and services. The demand for marketing managers is increasing in line with these factors and looks set to continue doing so for the foreseeable future. Being a marketing manager can also lead to other opportunities, as you will naturally gain experience in the industry you are working in.
A typical marketing manager in Canada will earn around $72,000 per year from an effective hourly rate of around $37 per hour. For newcomers in entry-level positions, a salary upwards of $50,000 per year can be expected. For the most experienced and skillful marketing managers, a yearly salary approaching $100,000 is not uncommon. As mentioned above, some marketing managers enjoy a salary of around $300,000 per year, though this is not common.
Top paying areas for marketing managers in Canada include: Alberta, Saskatchewan, and British Columbia.
A marketing manager's primary work environment is office-based. A large number of the tasks you will be required to perform involve using a computer and communicating with others over phone, email, or video call, so there is little need to be away from your desk for the most part. That being said, your role will likely involve some travel, whether you meet clients or visit prospective media outlets, such as venues, production companies, and more.
Being a marketing manager requires a range of skills and competencies. The exact skills will depend on the type of marketing manager you are, how senior you are, and the industry you are in. That being said, there are some skills that should be common for any marketing manager role.
Below are some of the most commonly asked questions about marketing manager jobs.
To get a job as a marketing manager, you will almost certainly need at least a bachelor's degree, though a master's degree may help you stand out from what will be a competitive field. A number of relevant subjects for your degree can work, but a degree in marketing is likely the best choice.
While there are many job sites available that can show you listings in Canada, Randstad's own sales and marketing job seeker's page often has positions listed, as well as other marketing roles.
Once you have found a marketing manager position you like (you can find marketing manager jobs on our job seekers page), simply sign up with Randstad to apply for that position. You can do that by creating an account, signing in, and clicking ‘apply’ on the job you are interested in.
A common way to find out about new job listings is to check the job boards of your local area, keep an eye on social media and private networks, and even keep checking in with employers you would like to work for. Another option to be among the first to find out about new marketing manager jobs is to sign up for our newsletter and we'll keep you informed.
A marketing manager is responsible for overseeing marketing campaigns for brands, companies, products, and individuals. They may work for a single client or as part of an agency with many clients. Other duties include keeping projects within budget, dealing with related business, such as venue bookings and production companies, and outlining strategy and campaign language.
To become a marketing manager, you will almost certainly need a bachelor's degree at minimum. This degree can be in a number of fields, but marketing is the best bet. You will also need strong leadership and teamwork qualities, as well as the ability to motivate yourself and others.
Marketing managers in Canada are quite well paid, with the average salary being around $72,000. Even entry-level positions make around $50,000, and experienced and senior marketing managers can make well over these amounts.