all about marketing manager jobs.
Do you have a natural talent for leading? Are you the kind of person who enjoys being influential and being a driving force in large projects? If so, a career as a marketing manager could be the path for you. Marketing managers take care of the marketing side of organizations and products and can be responsible for several services or products at a time or a single service or product.
what do marketing manager jobs entail?
As a marketing manager, you will have a variety of responsibilities regarding the outward-facing language and promotional campaigns of the products or services you are managing. You will put together budgetary estimates for campaigns, work with advertising agencies, negotiate contracts, review advertising materials across a range of mediums (print, TV, online, etc.), and much more.
what is a typical work schedule for marketing managers
For the most part, as a marketing manager you will work around 40 hours per week, roughly within the typical "nine-to-five" paradigm. However, marketing often involves a good deal of ramping up for product releases and the launch of new campaigns, and there will regularly be times where longer hours are also required in order to meet deadlines. During "crunch time" (the period leading up to a major campaign), you could be working 60 or more hours a week. As a manager, you will be overseeing much—if not all—of the project, so it is uncommon for someone in this role to be working on a part-time basis.
what are the pros of marketing manager jobs?
- High earning potential: Being a marketing manager can be very financially rewarding, especially if you are good at your job! A typical marketing manager salary in Canada is over $70,000 a year, though some marketing managers have been known to take home over three times that amount.
- Comfortable work environment: Marketing managers may work long hours, but they will mostly be working those hours in climate-controlled offices, in comfortable chairs with every consideration given to things ergonomics.
- Readily available degree programs: Marketing is a particularly in-demand field these days, and there are a number of qualifications that can lead into this career. This gives you plenty of options regarding your education when looking to become a marketing manager.
what are the cons of marketing manager jobs?
- Can be stressful at times: While working as a marketing manager is not a constantly stressful experience, it regularly involves building up to the launch of a new service, product, or other types of marketing campaign. These typically involve what is known as "crunch time", where things get a little hectic leading up to the big launch.
- Often involves working long hours: As with the pressure, crunch time will often lead to some long hours. Part of a marketing manager's job is dealing with unforeseen problems as they arise, and it's often the case that no amount of planning can account for every eventuality. This will often lead to working long hours in the lead-up to a new campaign.
- A high level of competition for jobs: Being a marketing manager is a very fulfilling job. And, as mentioned in the pros section, a well-paid job. Unfortunately, this also makes it a very desirable job, which means you will be facing a lot of competition for open positions.
what are common marketing manager interview questions?
When interviewing for a marketing manager role, you may be asked a few questions that are specific to the industry your job will be in. However, there are some questions you can expect to be asked regardless of the industry you are going into.
- Why did you choose this company? Your prospective employer will want to get a sense that you are interested in working for them specifically and have done your homework to that effect. Be sure to explain why you feel you will fit in with the company and talk about why you want to work there in the first place.
- What is your biggest weakness? While it will be tempting to downplay your weaknesses, your potential employer knows that nobody is perfect and will want to see that you are aware of your weaknesses. Furthermore, you should be able to show that you are actively working on those weaknesses.
- Why do you want to be a marketing manager? Being a marketing manager is a very fulfilling job, but it can be incredibly stressful at times. For this reason, your prospective employer will want to know that you really want to be in this profession, as someone who does not enjoy the work can quickly find things getting on top of them.
marketing manager resume and cover letter requirements
When filling out your resume, be sure to include the following pieces of information;
- Name and contact information.
- Brief summary of experience/skills.
- Employment history.
- Education/qualifications.
- Awards/certifications.
- Examples of accomplishments.
- Social media accounts (if work-related).
- Work-related skills.
Your cover letter should expand on what is included in your resume, as well as make a good first impression. Elaborate on the qualifications and experience you have included in your resume while being sure to stick to those points that are relevant to the role. Talk about how you believe you will fit in and what attracted you to this position in the first place.
what is the job outlook for marketing managers?
The job outlook for a marketing manager is very good, as the demand for effective marketing campaigns continues to grow. There are more people than ever and more ways to market products and services. The demand for marketing managers is increasing in line with these factors and looks set to continue doing so for the foreseeable future. Being a marketing manager can also lead to other opportunities, as you will naturally gain experience in the industry you are working in.
what are the different types of marketing manager jobs?
- Brand manager: Brand managers are concerned with the long-term recognition and perception of a brand, be it a company or an individual. This often means creating and enforcing brand guidelines that will apply to several marketing campaigns.
- Product manager: Product managers operate in a similar fashion to brand managers, but their area of concern revolves around a specific product or product range.
- Account manager: An account manager handles the relationship between a marketing agency and its clients. They will be responsible for resolving any issues, answering questions, and generally making sure that their clients are satisfied.
- Digital marketer: Digital marketers deal specifically with the online presence of a client, ensuring things like relevant SEO are used.
- Media planner: Media planners are primarily responsible for recommending the best media platforms to market on for a given client or product.
discover our most recent marketing manager jobs
what is the average salary for a marketing manager?
A typical marketing manager in Canada will earn around $72,000 per year from an effective hourly rate of around $37 per hour. For newcomers in entry-level positions, a salary upwards of $50,000 per year can be expected. For the most experienced and skillful marketing managers, a yearly salary approaching $100,000 is not uncommon. As mentioned above, some marketing managers enjoy a salary of around $300,000 per year, though this is not common.
average marketing manager salaries in canada
- annual: $72,000
- monthly: $6,000
- weekly: $1,500
- hourly: $37
Top paying areas for marketing managers in Canada include: Alberta, Saskatchewan, and British Columbia.
discover our most recent marketing manager jobs
what are the duties and responsibilities of marketing managers?
- Creating programs and campaigns: Whether directly or through the management of your team, you will be responsible for new campaigns designed to achieve specific strategic objectives for your client or employer.
- Overseeing content: Marketing managers do not always have a direct hand in the media that is produced as part of a marketing campaign, but they will be responsible for the guidelines and messaging that the media is bound by. As a manager, you will have to oversee all aspects of a campaign, either by hiring the right people to do a job or taking that job on yourself.
- Implementing marketing strategies: In many cases, it will be the marketing manager's job to set out the strategy that will ultimately govern a marketing campaign. This responsibility will typically fall to more senior marketing managers.
- Planning events: A large marketing campaign will often involve organizing events which, depending on the organization in question, may mean the marketing manager having a direct role in the planning of such events.
- Coordinating teams: For larger organizations, marketing campaigns will usually mean several teams are working together. Senior marketing managers will be responsible for coordinating those teams, ensuring everyone is working from the same strategy and towards the same goals.
- Managing budgets: A crucial part of a marketing campaign is the budget, and it is a marketing manager's job to ensure that everything stays within those budgets. Marketing is an expensive business, and organizations will expect the money they are advised to set aside for marketing to be enough.
where do marketing managers typically work?
A marketing manager's primary work environment is office-based. A large number of the tasks you will be required to perform involve using a computer and communicating with others over phone, email, or video call, so there is little need to be away from your desk for the most part. That being said, your role will likely involve some travel, whether you meet clients or visit prospective media outlets, such as venues, production companies, and more.
discover our most recent marketing manager jobs
what skills and competencies do marketing managers need?
Being a marketing manager requires a range of skills and competencies. The exact skills will depend on the type of marketing manager you are, how senior you are, and the industry you are in. That being said, there are some skills that should be common for any marketing manager role.
- Budgeting: As a marketing manager, you will need to manage the finances of the various marketing campaigns, ensuring that everything remains on track and does not go over budget. This might mean keeping track of several different aspects of the campaign. For advertising agencies, it could mean tracking the budgets of several clients' marketing campaigns.
- Communication: Handling marketing campaigns involves dealing with several different people and organizations. From client companies to venues and production companies, you will need to be able to communicate clearly and effectively to ensure that things remain on track.
- Creativity: An important tool of a marketer is advertising, and advertising is a creative medium. While you, as a marketing manager, might not necessarily be writing advertisements yourself (though you could be), you will still need to have a creative edge in order to effectively oversee everything that is happening in your campaigns.
- Teamwork: Many different disciplines go into an effective marketing campaign, and as a manager, you will have to work with several people, teams, or companies.
- Leadership: Similar to above, as the manager of the marketing campaigns you oversee, you will need to have strong leadership qualities. Your level of seniority in a company will determine your level of responsibility, but any level of marketing manager will be overseeing others and will need to have leadership skills to do that effectively.
what training and certifications do marketing managers need?
- In order to get a job as a marketing manager, you will need at least a bachelor's degree in your chosen subject. It's worth noting that this is a competitive field, and giving yourself an edge—such as entering the workforce with a master's degree or a doctorate—will give you an advantage over many other new marketing managers. Still, the majority of marketing managers working today are educated to a bachelor's degree level.
- It is also worth noting that, though there are people in marketing manager positions who have a high school diploma or associate degrees, this is a very uncommon route and should not be relied on if you want to take this career path.
- As for the subject of your degree, the most common option for a future marketing manager is a degree in marketing. Other degrees in related subjects will also work, but marketing is by far the most relevant option.
discover our most recent marketing manager jobs
FAQ
-
FAQs about marketing manager jobs
Below are some of the most commonly asked questions about marketing manager jobs.
-
how to get a job as a marketing manager?
To get a job as a marketing manager, you will almost certainly need at least a bachelor's degree, though a master's degree may help you stand out from what will be a competitive field. A number of relevant subjects for your degree can work, but a degree in marketing is likely the best choice.
-
how to find marketing manager jobs?
While there are many job sites available that can show you listings in Canada, Randstad's own sales and marketing job seeker's page often has positions listed, as well as other marketing roles.
-
how to apply for a marketing manager job?
Once you have found a marketing manager position you like (you can find marketing manager jobs on our job seekers page), simply sign up with Randstad to apply for that position. You can do that by creating an account, signing in, and clicking ‘apply’ on the job you are interested in.
-
how can I be the first to find out when there are new marketing manager jobs?
A common way to find out about new job listings is to check the job boards of your local area, keep an eye on social media and private networks, and even keep checking in with employers you would like to work for. Another option to be among the first to find out about new marketing manager jobs is to sign up for our newsletter and we'll keep you informed.
-
what does a marketing manager do?
A marketing manager is responsible for overseeing marketing campaigns for brands, companies, products, and individuals. They may work for a single client or as part of an agency with many clients. Other duties include keeping projects within budget, dealing with related business, such as venue bookings and production companies, and outlining strategy and campaign language.
-
what is required to be a marketing manager?
To become a marketing manager, you will almost certainly need a bachelor's degree at minimum. This degree can be in a number of fields, but marketing is the best bet. You will also need strong leadership and teamwork qualities, as well as the ability to motivate yourself and others.
-
do marketing managers make a lot of money?
Marketing managers in Canada are quite well paid, with the average salary being around $72,000. Even entry-level positions make around $50,000, and experienced and senior marketing managers can make well over these amounts.
- Are you a senior marketing and communications professional with Account Management and/or Strategic Advertising experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Manager to support our client in the banking/financial industry. In this role you will work full time hours on a 12 month assignment, working remotely until further notice in support of their Toronto office.Advantages• Gain experience working for a leading organization• Work full time hours on a 12 month assignment• Earn a competitive rate within the industry• Remote positionResponsibilities• Conduct and attend Marketing meetings, work with M&A strategists, Business Analysts and Creative Directors to understand objective of solicitation/internal campaign initiative• Oversee the writing of the Marketing briefs to ensure quality of information for campaign execution • Work with M&A team to analyze research on targeted demographics• Direct and manage marketing and creative teams • Promote Brand awareness and manage consistency• Partner with internal and external clients to leverage relationships for optimal execution of marketing strategies• Work with other Senior Level Marketing Managers to evaluate the results of Focus Groups for product testing/research to implement upcoming campaigns• Initiate recommendations to improve routing and creative process and ways of improving the overall efficienciesQualifications- 4-year degree in marketing, communications, or business. MBA Preferred . - 5-6 years experience in a strategic management role, preferably in a marketing/product management or agency environment. - 4+ years Direct Mail experience, or fast-paced, agency environment managing multiple projects for multiple customers/accounts. - Account Management and/or Strategic Advertising experience preferred- Product/Financial/Credit Industry experience - Confident in leading marketing projects for multiple clients, ideally Direct Mail solicitations for the financial industry or ad agency with multiple client/industry focuses. - Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.- Technical Knowledge: MS Word - 3+, MS Excel - 3+, MS Project - 3+ (a plus), Acrobat - 1+ SummaryAre you a senior marketing and communications professional with Account Management and/or Strategic Advertising experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Manager to support our client in the banking/financial industry. In this role you will work full time hours on a 12 month assignment, working remotely until further notice in support of their Toronto office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.Are you a senior marketing and communications professional with Account Management and/or Strategic Advertising experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Manager to support our client in the banking/financial industry. In this role you will work full time hours on a 12 month assignment, working remotely until further notice in support of their Toronto office.Advantages• Gain experience working for a leading organization• Work full time hours on a 12 month assignment• Earn a competitive rate within the industry• Remote positionResponsibilities• Conduct and attend Marketing meetings, work with M&A strategists, Business Analysts and Creative Directors to understand objective of solicitation/internal campaign initiative• Oversee the writing of the Marketing briefs to ensure quality of information for campaign execution • Work with M&A team to analyze research on targeted demographics• Direct and manage marketing and creative teams • Promote Brand awareness and manage consistency• Partner with internal and external clients to leverage relationships for optimal execution of marketing strategies• Work with other Senior Level Marketing Managers to evaluate the results of Focus Groups for product testing/research to implement upcoming campaigns• Initiate recommendations to improve routing and creative process and ways of improving the overall efficienciesQualifications- 4-year degree in marketing, communications, or business. MBA Preferred . - 5-6 years experience in a strategic management role, preferably in a marketing/product management or agency environment. - 4+ years Direct Mail experience, or fast-paced, agency environment managing multiple projects for multiple customers/accounts. - Account Management and/or Strategic Advertising experience preferred- Product/Financial/Credit Industry experience - Confident in leading marketing projects for multiple clients, ideally Direct Mail solicitations for the financial industry or ad agency with multiple client/industry focuses. - Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.- Technical Knowledge: MS Word - 3+, MS Excel - 3+, MS Project - 3+ (a plus), Acrobat - 1+ SummaryAre you a senior marketing and communications professional with Account Management and/or Strategic Advertising experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Manager to support our client in the banking/financial industry. In this role you will work full time hours on a 12 month assignment, working remotely until further notice in support of their Toronto office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- Are you looking to gain experience within a top 5 bank? Do you have experience as a marketing manager? If so, this is a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Manager for a 8 months contract in Toronto. This position is working remotely for now and can turn into a hybrid remote in future. Pay rate: $35.00/hr - $36.55/hrRotational shifts: 9:00am-5:00pm Hours per week: 37.5hrs/weekAdvantages●Gain experience working for a leading and globally recognized organization●Earn a competitive rate within the industry●Work full time hours on a 8 month assignment with potential for extension●Remote for now●Start date is ASAPResponsibilitiesAs a Marketing Manager, your duties will include but not be limited to:●Delivering against the strategic business objectives on time, within the allocated marketing budget with strict adherence to policies and process requirements.●Partnering with the Director and Senior Managers lead the development and delivery of the marketing tactics and special projects (offer, creative, target audience, channel) to meet business targets.●Working collaboratively across the Marketing and lines of business to ensure effective management of assigned projects. Monitor and manage performance through regular updates to key stakeholders as necessary.●Building and develop relationships with the key business contacts to become a trusted and valued partner in their business (breadth and depth of business knowledge)●Being Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.●Ensuring all marketing activities support client brand purpose and adhere to the brand guidelines.●Partnering with theses of business, be the subject matter expert on business, client and competitive insights●Leveraging, promoting and employing analytics to deliver measurable and profitable marketing initiatives – embedding results driven learning into future initiatives for continued improvement.●Ensuring on-going communication and regular status updates on all aspects of assigned activities with all key stakeholders.●Identifying new and effective ways to deliver marketing communications.Qualifications●Writing sample or portfolio must be included●Minimum 5+ years of experience in an agency or a client role specializing in email marketing.●Full cycle marketing experience - creative and back end reporting.●Marcom experience is required●Agency management and briefing experience●Project management experience●Relationship management experience●Able to create a clear, concise PowerPoint●Strong communication and relationship building skills●Able to synthesize information concisely●Business acumen and curiosity are more important than technical skills - the marketing theory is straight forward, unless you have inherent acumen (customers come first), it is not going to work out●Understand what the tools do and how to use them to achieve goals●Ability to fit the culture of client and the team●Continual learner - looking to elevate marketing skills, be on top of the technical skills and marketing that is evolving●Being Solutions orientedNice to Haves:●Digital media experience●Financial services understanding●experience working in larger matrixed organizations●Communications education/backgroundSummaryInterested in the Marketing Manager role in Toronto? Apply online today!Candidates moving towards the next step of the recruitment process will be contacted. Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.Are you looking to gain experience within a top 5 bank? Do you have experience as a marketing manager? If so, this is a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Manager for a 8 months contract in Toronto. This position is working remotely for now and can turn into a hybrid remote in future. Pay rate: $35.00/hr - $36.55/hrRotational shifts: 9:00am-5:00pm Hours per week: 37.5hrs/weekAdvantages●Gain experience working for a leading and globally recognized organization●Earn a competitive rate within the industry●Work full time hours on a 8 month assignment with potential for extension●Remote for now●Start date is ASAPResponsibilitiesAs a Marketing Manager, your duties will include but not be limited to:●Delivering against the strategic business objectives on time, within the allocated marketing budget with strict adherence to policies and process requirements.●Partnering with the Director and Senior Managers lead the development and delivery of the marketing tactics and special projects (offer, creative, target audience, channel) to meet business targets.●Working collaboratively across the Marketing and lines of business to ensure effective management of assigned projects. Monitor and manage performance through regular updates to key stakeholders as necessary.●Building and develop relationships with the key business contacts to become a trusted and valued partner in their business (breadth and depth of business knowledge)●Being Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.●Ensuring all marketing activities support client brand purpose and adhere to the brand guidelines.●Partnering with theses of business, be the subject matter expert on business, client and competitive insights●Leveraging, promoting and employing analytics to deliver measurable and profitable marketing initiatives – embedding results driven learning into future initiatives for continued improvement.●Ensuring on-going communication and regular status updates on all aspects of assigned activities with all key stakeholders.●Identifying new and effective ways to deliver marketing communications.Qualifications●Writing sample or portfolio must be included●Minimum 5+ years of experience in an agency or a client role specializing in email marketing.●Full cycle marketing experience - creative and back end reporting.●Marcom experience is required●Agency management and briefing experience●Project management experience●Relationship management experience●Able to create a clear, concise PowerPoint●Strong communication and relationship building skills●Able to synthesize information concisely●Business acumen and curiosity are more important than technical skills - the marketing theory is straight forward, unless you have inherent acumen (customers come first), it is not going to work out●Understand what the tools do and how to use them to achieve goals●Ability to fit the culture of client and the team●Continual learner - looking to elevate marketing skills, be on top of the technical skills and marketing that is evolving●Being Solutions orientedNice to Haves:●Digital media experience●Financial services understanding●experience working in larger matrixed organizations●Communications education/backgroundSummaryInterested in the Marketing Manager role in Toronto? Apply online today!Candidates moving towards the next step of the recruitment process will be contacted. Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Cargo Marketing, this position is responsible for the implementation, quality and on-going management of marketing communications and promotional campaigns that support the Air Canada Cargo & Rivo brand and product marketing strategies. This position is open for Toronto/ Montreal office. Roles and Responsibilities Support day-to-day Air Canada Cargo & Rivo business needs through intaking product briefs, crafting marketing briefs and ensuring the creation of marketing-oriented materials for use in relevant B2B channels Responsible for the development and delivery of marketing materials such as email communications, digital & print campaigns, flyers, brochures, web pages and other documents as appropriate, leveraging the Air Canada Creative Studio and agency resources as neededDevelop and assist with the creation of assets to support commercial needs that include (but not limited to): sales sheets, key sales PowerPoint templates, new product launch materials, etc.Close collaboration with Manager, Content Marketing on day-to-day Air Canada Cargo & Rivo content calendars and messaging, ensuring alignment with product owner needs and campaign timingsManage tradeshows activities (virtual or physical) and support the Air Canada events team during key marquee events (such as new product launches, etc.)Diligent management of campaign budgets, maximizing effectiveness against objectivesTrack and measure KPIs to evaluate success of campaigns Ensure communication adheres to established corporate image guidelinesPerform pre and post analysis on impact of marketing initiatives to business growth targetsActively monitor market trends and competitor activitiesBuild and maintain strong working relationships with internal teams and external partners as required. Qualifications University degree or college in Communications/Marketing and a minimum of 3 years of relevant experienceExcellent communication skills (written and oral), with the ability to build communication plans Comfort and ease with matrix organizationComfortable working independently and within a team environment assisting colleagues whenever possibleAttention to detail and accuracy; ability to manage multiple priorities concurrently Ability to work in a high pressure, dynamic environmentHigh levels of ingenuity, creativity and initiativePractical knowledge of digital mediums including internet and social media channelsExperience working with agenciesProficiency with Microsoft Office programs Word, PowerPoint and Excel, Flexible and willing to work extended hours as requiredBilingual in English and French preferred Conditions of Employment:Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.Linguistic RequirementsBased on equal qualifications, preference will be given to bilingual candidates. Diversity and Inclusion Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contactedDescription Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Cargo Marketing, this position is responsible for the implementation, quality and on-going management of marketing communications and promotional campaigns that support the Air Canada Cargo & Rivo brand and product marketing strategies. This position is open for Toronto/ Montreal office. Roles and Responsibilities Support day-to-day Air Canada Cargo & Rivo business needs through intaking product briefs, crafting marketing briefs and ensuring the creation of marketing-oriented materials for use in relevant B2B channels Responsible for the development and delivery of marketing materials such as email communications, digital & print campaigns, flyers, brochures, web pages and other documents as appropriate, leveraging the Air Canada Creative Studio and agency resources as neededDevelop and assist with the creation of assets to support commercial needs that include (but not limited to): sales sheets, key sales PowerPoint templates, new product launch materials, etc.Close collaboration with Manager, Content Marketing on day-to-day Air Canada Cargo & Rivo content calendars and messaging, ensuring alignment with product owner needs and campaign timingsManage tradeshows activities (virtual or physical) and support the Air Canada events team during key marquee events (such as new product launches, etc.)Diligent management of campaign budgets, maximizing effectiveness against objectivesTrack and measure KPIs to evaluate success of campaigns Ensure communication adheres to established corporate image guidelinesPerform pre and post analysis on impact of marketing initiatives to business growth targetsActively monitor market trends and competitor activitiesBuild and maintain strong working relationships with internal teams and external partners as required. Qualifications University degree or college in Communications/Marketing and a minimum of 3 years of relevant experienceExcellent communication skills (written and oral), with the ability to build communication plans Comfort and ease with matrix organizationComfortable working independently and within a team environment assisting colleagues whenever possibleAttention to detail and accuracy; ability to manage multiple priorities concurrently Ability to work in a high pressure, dynamic environmentHigh levels of ingenuity, creativity and initiativePractical knowledge of digital mediums including internet and social media channelsExperience working with agenciesProficiency with Microsoft Office programs Word, PowerPoint and Excel, Flexible and willing to work extended hours as requiredBilingual in English and French preferred Conditions of Employment:Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.Linguistic RequirementsBased on equal qualifications, preference will be given to bilingual candidates. Diversity and Inclusion Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted
- Are you a senior marketing and communications professional with Product Marketing experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Product Marketing Manager to support our client. In this role you will work full time hours on a 12 month assignment, working remotely in support of their Ottawa ON office.The Product Marketing Manager is responsible for defining and developing product market position and Go-To-Market within the context of the overall product strategy and plays a key role in supporting, developing, communicating and executing overall marketing, product launches and product lifecycle updates for their product lines through various materials and the creation of Go-to-Market programs targeting our prospects and customers. Additionally this person is responsible for developing use case focused content. The ability to draw out and articulate clearly and succinctly value propositions is vital. The product marketing manager is focused on empowering go-to-market teams such as sales, support, customer success, and account management.Advantages• Further develop your skills working or a global leading engineering, aerospace, and transportation company• Work full time hours on a 6 month assignment• Earn $71.42/hr• Ottawa, ON location (Remote but there is an option for hybrid)ResponsibilitiesIn this role, the person is responsible for:•Developing product positioning and messaging that differentiates your products/solutions in the market•Creating and coordinating product announcements and/or customer notifications as well as product and upsell/cross sell campaigns•Developing thought-leadership or market driven materials (e.g. compliance), for instance in the security or cloud space, create presentations for webinars and speaking engagements and create and/or assist with blog posts, award submissions, social media and PR content related to your product or industry topics related to your product line•Maintain content for any related web site content concerning our data protection products: ensure content is up to date, update CTAs and lead gen based on the latest marketing programs•Sales and partner enablement – working with our Sales and Channel enablement teams to develop and communicate the value proposition of the products, services and use cases to the sales teams and distribution channels•Developing the sales tools and lead generation tools that support the selling process of Thales CPL products comprising researching and writing collateral including infographics, demos, white papers, solution briefs and presentations.•Product launches – plan the launch of new products and releases and manage the cross-functional implementation of the plan•Market intelligence/competitive analyses – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to sell against them•Demand generation – develop the strategy and manage the marketing programs that drive demand for your products•Understanding typical customer use case scenarios and associated security risksQualifications•5-7+ years of product or marketing experience. Marketing experience in the technology or security space is preferred•Strong organizational skills- 3 years of product marketing experience -•Experience delivering projects according to timelines and budget with necessary approvals in place.•Ability to understand technical concepts and especially security technologies, their value and have the ability to uplift their value such that less familiar customers and sales teams can grasp the new concepts.•Excellent written and verbal communication skills•Familiarity and experience with Social Media•Collaborative mindset and prepared to work with product management, marketing, sales, BD, and engineering teams and drive projects across teams•Experience in cyber security and cloud•Understanding of Hardware Security Modules/Key Management•An understanding of the HSM market and its ecosystem across on-premises, cloud and hybrid environments•Video / audio presentation software a plus•A strong desire to learn new technologies•Attention to detailEducation:•Post-secondary education in business, communications or marketing, or equivalent area of relevanceSummaryAre you a senior marketing and communications professional with Product Marketing experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Product Marketing Manager to support our client. In this role you will work full time hours on a 12 month assignment, working remotely in support of their Ottawa ON office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.Are you a senior marketing and communications professional with Product Marketing experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Product Marketing Manager to support our client. In this role you will work full time hours on a 12 month assignment, working remotely in support of their Ottawa ON office.The Product Marketing Manager is responsible for defining and developing product market position and Go-To-Market within the context of the overall product strategy and plays a key role in supporting, developing, communicating and executing overall marketing, product launches and product lifecycle updates for their product lines through various materials and the creation of Go-to-Market programs targeting our prospects and customers. Additionally this person is responsible for developing use case focused content. The ability to draw out and articulate clearly and succinctly value propositions is vital. The product marketing manager is focused on empowering go-to-market teams such as sales, support, customer success, and account management.Advantages• Further develop your skills working or a global leading engineering, aerospace, and transportation company• Work full time hours on a 6 month assignment• Earn $71.42/hr• Ottawa, ON location (Remote but there is an option for hybrid)ResponsibilitiesIn this role, the person is responsible for:•Developing product positioning and messaging that differentiates your products/solutions in the market•Creating and coordinating product announcements and/or customer notifications as well as product and upsell/cross sell campaigns•Developing thought-leadership or market driven materials (e.g. compliance), for instance in the security or cloud space, create presentations for webinars and speaking engagements and create and/or assist with blog posts, award submissions, social media and PR content related to your product or industry topics related to your product line•Maintain content for any related web site content concerning our data protection products: ensure content is up to date, update CTAs and lead gen based on the latest marketing programs•Sales and partner enablement – working with our Sales and Channel enablement teams to develop and communicate the value proposition of the products, services and use cases to the sales teams and distribution channels•Developing the sales tools and lead generation tools that support the selling process of Thales CPL products comprising researching and writing collateral including infographics, demos, white papers, solution briefs and presentations.•Product launches – plan the launch of new products and releases and manage the cross-functional implementation of the plan•Market intelligence/competitive analyses – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to sell against them•Demand generation – develop the strategy and manage the marketing programs that drive demand for your products•Understanding typical customer use case scenarios and associated security risksQualifications•5-7+ years of product or marketing experience. Marketing experience in the technology or security space is preferred•Strong organizational skills- 3 years of product marketing experience -•Experience delivering projects according to timelines and budget with necessary approvals in place.•Ability to understand technical concepts and especially security technologies, their value and have the ability to uplift their value such that less familiar customers and sales teams can grasp the new concepts.•Excellent written and verbal communication skills•Familiarity and experience with Social Media•Collaborative mindset and prepared to work with product management, marketing, sales, BD, and engineering teams and drive projects across teams•Experience in cyber security and cloud•Understanding of Hardware Security Modules/Key Management•An understanding of the HSM market and its ecosystem across on-premises, cloud and hybrid environments•Video / audio presentation software a plus•A strong desire to learn new technologies•Attention to detailEducation:•Post-secondary education in business, communications or marketing, or equivalent area of relevanceSummaryAre you a senior marketing and communications professional with Product Marketing experience? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Product Marketing Manager to support our client. In this role you will work full time hours on a 12 month assignment, working remotely in support of their Ottawa ON office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Product Marketing, the Product Marketing Manager is responsible for the implementation, quality and on-going management of marketing communications and promotional campaigns, that promote Air Canada’s product offering and support both the Air Canada and Aeroplan ancillary revenue streams. ResponsibilitiesExecute and manage campaigns to support Air Canada/Aeroplan ancillary revenue sources, including but not limited to, car rental and hotel partnerships, travel partnerships, Aeroplan buy/gift points, etc. Provide guidance and feedback during the development of all marketing communication assets with internal creative teams and/or external agencies.Analyze primary and secondary data, current market conditions and competitor information to determine marketing communications requirements for existing and future products.Manage and execute multi-channel media campaigns that may include, but are not limited to, owned channel placements, organic social media, paid media, email, partner channel, in-airport, broadcast, print, OOH, etc. Participate in the development and delivery of annual marketing communications plans to promote existing and new products/partnerships - working closely with internal subject matter experts.Prioritize projects and campaigns aligning with corporate and brand objectives, executing according to yearly campaign calendars.Act as the key point of contact with internal business units, developing strong, cross-functional, cooperative working relationships with external partners and other branches impacted by marketing communications activities (Product Design, Creative Studio, eCommerce, Analytics, Media Desk, Marketing Operations, Corporate Communications, etc.).Build strong relationships with internal clients and partners based on trust and understanding, managing expectations. Monitor, review and report on all marketing communications activities and results to direct manager to communicate return on investment.Ensure brand identity and guidelines are respected – in collaboration with Brand strategy and Brand Design teams. Analyze and organize information for presentation purposes, summarizing marketing communications plans for all campaigns. Contribute to the achievement of corporate annual objectives and targets with integrity.Participate in projects and other duties as assigned.Qualifications University degree in Business, Marketing or Communications option or equivalentDemonstrates at least 3 years of relevant experience in one or more of the following: campaign management, product marketing support, B2C digital marketingBilingual preferred – Fluent in both French and English an assetLoyalty and/or travel marketing an assetExperience working with agencies an assetStrong analysis, research, and decision-making skillsExcellent interpersonal skills and aptitude to motivate and engage with colleagues, partners, and external communication agenciesStrong attention to detail and accuracy, with exceptional editing skillsProven organizational and prioritization skills with ability to work under pressure and meet deadlines in a dynamic environmentComfortable working independently and within a team environment assisting colleagues whenever possibleHigh levels of ingenuity, creativity, and initiativePractical knowledge of digital mediumsConditions of Employment:Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.Mandatory Covid-19 Vaccination RequiredLinguistic RequirementsBased on equal qualifications, preference will be given to bilingual candidates. Diversity and Inclusion Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.Description Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation. Reporting to the Manager, Product Marketing, the Product Marketing Manager is responsible for the implementation, quality and on-going management of marketing communications and promotional campaigns, that promote Air Canada’s product offering and support both the Air Canada and Aeroplan ancillary revenue streams. ResponsibilitiesExecute and manage campaigns to support Air Canada/Aeroplan ancillary revenue sources, including but not limited to, car rental and hotel partnerships, travel partnerships, Aeroplan buy/gift points, etc. Provide guidance and feedback during the development of all marketing communication assets with internal creative teams and/or external agencies.Analyze primary and secondary data, current market conditions and competitor information to determine marketing communications requirements for existing and future products.Manage and execute multi-channel media campaigns that may include, but are not limited to, owned channel placements, organic social media, paid media, email, partner channel, in-airport, broadcast, print, OOH, etc. Participate in the development and delivery of annual marketing communications plans to promote existing and new products/partnerships - working closely with internal subject matter experts.Prioritize projects and campaigns aligning with corporate and brand objectives, executing according to yearly campaign calendars.Act as the key point of contact with internal business units, developing strong, cross-functional, cooperative working relationships with external partners and other branches impacted by marketing communications activities (Product Design, Creative Studio, eCommerce, Analytics, Media Desk, Marketing Operations, Corporate Communications, etc.).Build strong relationships with internal clients and partners based on trust and understanding, managing expectations. Monitor, review and report on all marketing communications activities and results to direct manager to communicate return on investment.Ensure brand identity and guidelines are respected – in collaboration with Brand strategy and Brand Design teams. Analyze and organize information for presentation purposes, summarizing marketing communications plans for all campaigns. Contribute to the achievement of corporate annual objectives and targets with integrity.Participate in projects and other duties as assigned.Qualifications University degree in Business, Marketing or Communications option or equivalentDemonstrates at least 3 years of relevant experience in one or more of the following: campaign management, product marketing support, B2C digital marketingBilingual preferred – Fluent in both French and English an assetLoyalty and/or travel marketing an assetExperience working with agencies an assetStrong analysis, research, and decision-making skillsExcellent interpersonal skills and aptitude to motivate and engage with colleagues, partners, and external communication agenciesStrong attention to detail and accuracy, with exceptional editing skillsProven organizational and prioritization skills with ability to work under pressure and meet deadlines in a dynamic environmentComfortable working independently and within a team environment assisting colleagues whenever possibleHigh levels of ingenuity, creativity, and initiativePractical knowledge of digital mediumsConditions of Employment:Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.Mandatory Covid-19 Vaccination RequiredLinguistic RequirementsBased on equal qualifications, preference will be given to bilingual candidates. Diversity and Inclusion Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
- Do you have progressive experience? Are you eager to gain some experience in the financial services industry? Do you have solid project management background with demonstrated ability to deliver with accuracy and timeliness? If so, we have the role you are looking for!We are currently looking for individuals to join our client, one of Canada's largest insurance and financial services companies, as a Product Marketing Manager.This role is open to candidates in Toronto location.Advantages- Work for one of Canada's largest insurance and financial services companies- Work with a friendly and easy-going team- Rotational shifts: Monday – Friday- Onsite role- 9-month contract- Pay Rate: $50/hr- Start date is ASAPAlso, workers placed through Randstad are eligible for preferred rates on health, dental, and life insurance. This Value-add program will provide a wide range of options to suit your needs!ResponsibilitiesThe Product Marketing Manager will support the Canadian Wealth & Asset Management retail business by executing on the marketing strategies and transforming them into industry-leading marketing solutions.Duties Include:•Developing integrated marketing plans to help deliver on the firm’s growth objectives•Overseeing execution of large complex integrated marketing campaigns and product launches •Liaising with analytics and media agency to measure and track key performance metrics •Ensuring website content is current, accurate and relevant•Leading the execution and promotion of key publications in the Canadian Retail Investment market•Developing integrated marketing plans for each campaign to meet the campaign’s brand awareness and consideration objectives•Refining media strategy and ensure media plans align back to business and target audience•Socializing marketing plans with internal and external partners •Facilitating compliance approvals and French adaptation through translation partners•Leading the design and build of campaign landing pages •Developing communications and materials •Executing on all production deliverables with hyper focus on accuracy, timeliness, and process efficiency•Ongoing and thorough measurement of all in-market media to optimize media spend.•Digitization•Seeking and implementing innovative and automated processes•Building and refining digital marketing capabilities •Building a Marketing Dashboard •Building discipline within the campaign execution process to measure media performance and to optimize media spend•Delivering projects on time and on budgetQualifications•At least 7 - 10 years of progressive experience in Marketing•Experience working in a global, matrixed organization, with a traded corporation.•Creative thinker and strong collaborator that models corporate core values•Excellent influencing skills•Solid project management background with demonstrated ability to deliver with accuracy and timeliness•Strong oral and written communication skills•Bachelor’s degree•Self-directed and leveragingNice to haves:•Advanced degree or certifications a plus•Investment product knowledge is considered an assetSummaryIf you are interested in the Product Marketing Manager, please apply online at www.randstad.ca.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.Do you have progressive experience? Are you eager to gain some experience in the financial services industry? Do you have solid project management background with demonstrated ability to deliver with accuracy and timeliness? If so, we have the role you are looking for!We are currently looking for individuals to join our client, one of Canada's largest insurance and financial services companies, as a Product Marketing Manager.This role is open to candidates in Toronto location.Advantages- Work for one of Canada's largest insurance and financial services companies- Work with a friendly and easy-going team- Rotational shifts: Monday – Friday- Onsite role- 9-month contract- Pay Rate: $50/hr- Start date is ASAPAlso, workers placed through Randstad are eligible for preferred rates on health, dental, and life insurance. This Value-add program will provide a wide range of options to suit your needs!ResponsibilitiesThe Product Marketing Manager will support the Canadian Wealth & Asset Management retail business by executing on the marketing strategies and transforming them into industry-leading marketing solutions.Duties Include:•Developing integrated marketing plans to help deliver on the firm’s growth objectives•Overseeing execution of large complex integrated marketing campaigns and product launches •Liaising with analytics and media agency to measure and track key performance metrics •Ensuring website content is current, accurate and relevant•Leading the execution and promotion of key publications in the Canadian Retail Investment market•Developing integrated marketing plans for each campaign to meet the campaign’s brand awareness and consideration objectives•Refining media strategy and ensure media plans align back to business and target audience•Socializing marketing plans with internal and external partners •Facilitating compliance approvals and French adaptation through translation partners•Leading the design and build of campaign landing pages •Developing communications and materials •Executing on all production deliverables with hyper focus on accuracy, timeliness, and process efficiency•Ongoing and thorough measurement of all in-market media to optimize media spend.•Digitization•Seeking and implementing innovative and automated processes•Building and refining digital marketing capabilities •Building a Marketing Dashboard •Building discipline within the campaign execution process to measure media performance and to optimize media spend•Delivering projects on time and on budgetQualifications•At least 7 - 10 years of progressive experience in Marketing•Experience working in a global, matrixed organization, with a traded corporation.•Creative thinker and strong collaborator that models corporate core values•Excellent influencing skills•Solid project management background with demonstrated ability to deliver with accuracy and timeliness•Strong oral and written communication skills•Bachelor’s degree•Self-directed and leveragingNice to haves:•Advanced degree or certifications a plus•Investment product knowledge is considered an assetSummaryIf you are interested in the Product Marketing Manager, please apply online at www.randstad.ca.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- Randstad Victoria is looking for a Content Product Marketing Manager for our client in beautiful Victoria BC.The successful candidate can be based in Victoria BC or remotely, ideally on the West Coast, but not required.As a Content Product Marketing Manager, you will play a key role in packaging content offerings and relevant industry practices to respond to client needs. You would help clients succeed and achieve their desired outcomes. The Content Product Marketing Manager would be responsible for designing and supporting collateral, working with different departments to source content, and ensuring the material is unique, exciting and adds value to the client.Advantages•$80-100k plus depending on experience •Unlimited vacation •Benefits •Work for an exciting and agile companyResponsibilities•Procuring, curating and processing all product, series and category level content within area of ownership.•Leveraging web analytics (GA, PowerBi, Google Trends) and internal feedback (Inspectlet, VOC) to action and improve product content and the digital customer experience.•Prioritizing the product content efforts that will deliver the highest returns.•Using best practices as it relates to SEO, for all product content updates.•Entering the product data and specifications into the PIM (product information management) system for syndication to the website.•Manipulating and normalizing large data sets within Microsoft Excel.•Working with Product Management team to launch new products and categories, as well as obtaining content to enhance current offerings.•Continuously and proactively improving the enrichment of product data on the database.•Ensuring product data adheres to our Content Standards & Guidelines.•Participating in Content and Marketing team communication channels, meetings and learning opportunities as needed.•Partner with leaders of digital-led strategy to help craft strategy and design of client programs. Qualifications•Strong knowledge of digital product content principles and the online customer experience.• 3-5 years experience•Software experience (SaaS preferred)•Technical knowledge of Electronics and Industrial Automation products desired.•Professional work demeanor, and an aptitude for solution resolution.•Ability to evaluate technical information and determine what is important for the customer to be able to make a decision to purchase.•Strong knowledge and practical application of analytical data/trends required.•Ability to work autonomously and self-direct based on data driven decisions.•Excellent written and verbal skills.•Comfortable working with large data sets.•Multitasking ability.•Passionate about the digital customer experience.•Technical writing experience in engineering discipline.•Excellent communication and team working skills.•Ability to work to given tight time scales and deliver.•Ability to pivot and be agile.•Experience thriving in a fast paced environment with frequent changes.SummaryIf this sounds like you, then please apply here today and one of our Staffing Consultants will be in touch. Alternatively, please email your resume to misty.therrien@randstad.ca, or raj.sra@randstad.ca. All applications are welcome, but only those who meet the requirements will be contacted.Randstad oversees various temporary and permanent roles such as: Reception, Administrative Assistants, Executive Assistants, Customer Service/Client Support, Inside Sales, Data Entry, Human Resources, Marketing, Accounting, Warehouse, General Labour, Operations, and Skilled Trade roles. If you happen to have experience in any of these roles please feel free to reach out to us to discuss future possibilities!Any questions? Please feel free to call the Randstad Victoria office at 250.383.1389 and one of the team will be happy to help.We look forward to hearing from you!Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.Randstad Victoria is looking for a Content Product Marketing Manager for our client in beautiful Victoria BC.The successful candidate can be based in Victoria BC or remotely, ideally on the West Coast, but not required.As a Content Product Marketing Manager, you will play a key role in packaging content offerings and relevant industry practices to respond to client needs. You would help clients succeed and achieve their desired outcomes. The Content Product Marketing Manager would be responsible for designing and supporting collateral, working with different departments to source content, and ensuring the material is unique, exciting and adds value to the client.Advantages•$80-100k plus depending on experience •Unlimited vacation •Benefits •Work for an exciting and agile companyResponsibilities•Procuring, curating and processing all product, series and category level content within area of ownership.•Leveraging web analytics (GA, PowerBi, Google Trends) and internal feedback (Inspectlet, VOC) to action and improve product content and the digital customer experience.•Prioritizing the product content efforts that will deliver the highest returns.•Using best practices as it relates to SEO, for all product content updates.•Entering the product data and specifications into the PIM (product information management) system for syndication to the website.•Manipulating and normalizing large data sets within Microsoft Excel.•Working with Product Management team to launch new products and categories, as well as obtaining content to enhance current offerings.•Continuously and proactively improving the enrichment of product data on the database.•Ensuring product data adheres to our Content Standards & Guidelines.•Participating in Content and Marketing team communication channels, meetings and learning opportunities as needed.•Partner with leaders of digital-led strategy to help craft strategy and design of client programs. Qualifications•Strong knowledge of digital product content principles and the online customer experience.• 3-5 years experience•Software experience (SaaS preferred)•Technical knowledge of Electronics and Industrial Automation products desired.•Professional work demeanor, and an aptitude for solution resolution.•Ability to evaluate technical information and determine what is important for the customer to be able to make a decision to purchase.•Strong knowledge and practical application of analytical data/trends required.•Ability to work autonomously and self-direct based on data driven decisions.•Excellent written and verbal skills.•Comfortable working with large data sets.•Multitasking ability.•Passionate about the digital customer experience.•Technical writing experience in engineering discipline.•Excellent communication and team working skills.•Ability to work to given tight time scales and deliver.•Ability to pivot and be agile.•Experience thriving in a fast paced environment with frequent changes.SummaryIf this sounds like you, then please apply here today and one of our Staffing Consultants will be in touch. Alternatively, please email your resume to misty.therrien@randstad.ca, or raj.sra@randstad.ca. All applications are welcome, but only those who meet the requirements will be contacted.Randstad oversees various temporary and permanent roles such as: Reception, Administrative Assistants, Executive Assistants, Customer Service/Client Support, Inside Sales, Data Entry, Human Resources, Marketing, Accounting, Warehouse, General Labour, Operations, and Skilled Trade roles. If you happen to have experience in any of these roles please feel free to reach out to us to discuss future possibilities!Any questions? Please feel free to call the Randstad Victoria office at 250.383.1389 and one of the team will be happy to help.We look forward to hearing from you!Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Salesforce and Marketo? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working a hybrid schedule in support of their Toronto, ON office.Advantages• Gain experience working for one of the worlds leading companies• Full time hours on a 12 month assignment• Toronto, ON location (onsite)• Earn a competitive rate!Responsibilities•Develop actionable pipeline insights by analyzing intent data and territory insights provided by sales leadership •Collaborate and communicate with cross functional teams: Surface key programs and insights to sales teams and collaborate with centralized marketing teams by sharing field feedback to inform upcoming initiatives •Serve as a trusted advisor to sales leadership by ensuring adequate pipeline coverage, providing regular data driven marketing updates and surfacing subregional needs to broader marketing organization•Analyze marketing performance dashboards to review week-over-week performance to inform marketing strategy and drive desired behavior with the field sales team•Alleviate regional pipeline gaps by creating an integrated bridge plan•Experience planning and executing multiple, complex marketing programs with cross-functional stakeholders, specifically working closely with field sales teams•Problem-solving, strategic and analytical capabilities with a track record of setting and delivering against measurable marketing metrics •Familiarity with CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness•Excellent interpersonal and communication skills •Ability to use insights and data to inform strategies, improve results and drive innovative thinking. •Solid presentation skills with an ability to tailor communications to a range of audiencesQualifications• BA/BS degree or equivalent practical experience.• 5+ years enterprise marketing experience.• 2+ years technology marketing experience• Event and agency management experience• Experience working with Enterprise Sales• Ability to work cross functionally with marketing, Ops and sales counterparts• Excellent business sense, problem solving, project management, and analytical skills.• Excellent written and verbal communication skills.SummaryAre you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Salesforce and Marketo? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working a hybrid schedule in support of their Toronto, ON office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Salesforce and Marketo? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working a hybrid schedule in support of their Toronto, ON office.Advantages• Gain experience working for one of the worlds leading companies• Full time hours on a 12 month assignment• Toronto, ON location (onsite)• Earn a competitive rate!Responsibilities•Develop actionable pipeline insights by analyzing intent data and territory insights provided by sales leadership •Collaborate and communicate with cross functional teams: Surface key programs and insights to sales teams and collaborate with centralized marketing teams by sharing field feedback to inform upcoming initiatives •Serve as a trusted advisor to sales leadership by ensuring adequate pipeline coverage, providing regular data driven marketing updates and surfacing subregional needs to broader marketing organization•Analyze marketing performance dashboards to review week-over-week performance to inform marketing strategy and drive desired behavior with the field sales team•Alleviate regional pipeline gaps by creating an integrated bridge plan•Experience planning and executing multiple, complex marketing programs with cross-functional stakeholders, specifically working closely with field sales teams•Problem-solving, strategic and analytical capabilities with a track record of setting and delivering against measurable marketing metrics •Familiarity with CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness•Excellent interpersonal and communication skills •Ability to use insights and data to inform strategies, improve results and drive innovative thinking. •Solid presentation skills with an ability to tailor communications to a range of audiencesQualifications• BA/BS degree or equivalent practical experience.• 5+ years enterprise marketing experience.• 2+ years technology marketing experience• Event and agency management experience• Experience working with Enterprise Sales• Ability to work cross functionally with marketing, Ops and sales counterparts• Excellent business sense, problem solving, project management, and analytical skills.• Excellent written and verbal communication skills.SummaryAre you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Salesforce and Marketo? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working a hybrid schedule in support of their Toronto, ON office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- For 50 years, our business partner has proudly contributed to the promotion of physical activities by associating itself with several organizations, professional teams, athletes, coaches and sports event organizers, in addition to offering a vast selection of clothing, footwear and sports equipment of renowned and exclusive brands at competitive prices to its clientele. The company is also the outdoor partner of local people thanks to its exclusive banner, which offers adventure enthusiasts products perfectly adapted to their needs and activities. AdvantagesTelecommuting 90% of the timeSignificant discounts on sports equipment2 weeks vacation + 1 week at your own expense Time off between Christmas and New Year's Day3 sick daysCollective REERResponsibilitiesPrimary ResponsibilitiesDevelop with his team the omnichannel strategy for all conversion campaigns andbanners, ensure campaign consistency, identify opportunities and optimize communicationopportunities and communication optimization;Collaborate with the media manager to establish an effective and efficient media strategy for thecampaigns while optimizing content production;Oversee the 360° deployment of the campaign, on all digital channels, organic or paidOversee the 360-degree campaign rollout across all digital, organic and paid channels as well as mass media and flyers.Create and manage timelines for the major stages of campaign creation (planning, production, delivery, analysis) so that the campaign is delivered on time,production, delivery, analysis) so that all teams are aligned and respect the established deadlineswhile ensuring the optimization of daily processes;Ensure cross-functionality between the teams in order to identify opportunities to align andOptimize awareness, consideration and conversion campaigns.Create and manage the content marketing calendar by season based on market trends, web searchesmarket trends, web searches, sales and corporate objectives;Identify communication priorities by week in order to orchestrate content across the differentchannels (Newsletter, Ecom, social media);Optimize the customer experience across channels; follow the customer journey across digital channels andchannels and ensure fluidity, consistency and optimization of communications;Manage the updating of communication priorities based on market reality, corporate needs, ad hocneeds, ad hoc requests and ensure communication to all stakeholdersstakeholders;Responsible for the retention and development of a team of coordinators andand specialistsDevelop and maintain a team culture that emphasizes high performance standards, trust andperformance standards, trust and sharing of successes.QualificationsUndergraduate degree in marketing or communications;Minimum of 6-8 years experience in executing omnichannel marketing campaigns; TV,Web, Radio, Print.Experience in retailIn-depth knowledge of traditional, digital and social marketing channelsAbility to adapt quickly to changes, to work in an agile and solution-oriented modealways solution oriented;Natural collaborator, ability to bring teams together and mobilize them towards a common goalcommon goal;Strong experience in developing and coaching teams specialized inmarketing communicationsStrong participative leadership, with the ability to share a clear team and individual vision and goalsindividual goals and visionAbility to self-manage and multi-task, with a strong sense of creativity and initiativeinitiative;Knowledge of Microsoft Office software (Word, Excel);Excellent presentation and writing skills (French/English)Bilingualism (oral and written);Ability to work under pressure and manage multiple prioritiesStrong interest in sports, physical activity and outdoor activities (an asset)SummaryIf you are interested in this role, I invite you to contact me directly on my cell phone at 514.214.8222 to learn more!Annick BrouillardRandstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.For 50 years, our business partner has proudly contributed to the promotion of physical activities by associating itself with several organizations, professional teams, athletes, coaches and sports event organizers, in addition to offering a vast selection of clothing, footwear and sports equipment of renowned and exclusive brands at competitive prices to its clientele. The company is also the outdoor partner of local people thanks to its exclusive banner, which offers adventure enthusiasts products perfectly adapted to their needs and activities. AdvantagesTelecommuting 90% of the timeSignificant discounts on sports equipment2 weeks vacation + 1 week at your own expense Time off between Christmas and New Year's Day3 sick daysCollective REERResponsibilitiesPrimary ResponsibilitiesDevelop with his team the omnichannel strategy for all conversion campaigns andbanners, ensure campaign consistency, identify opportunities and optimize communicationopportunities and communication optimization;Collaborate with the media manager to establish an effective and efficient media strategy for thecampaigns while optimizing content production;Oversee the 360° deployment of the campaign, on all digital channels, organic or paidOversee the 360-degree campaign rollout across all digital, organic and paid channels as well as mass media and flyers.Create and manage timelines for the major stages of campaign creation (planning, production, delivery, analysis) so that the campaign is delivered on time,production, delivery, analysis) so that all teams are aligned and respect the established deadlineswhile ensuring the optimization of daily processes;Ensure cross-functionality between the teams in order to identify opportunities to align andOptimize awareness, consideration and conversion campaigns.Create and manage the content marketing calendar by season based on market trends, web searchesmarket trends, web searches, sales and corporate objectives;Identify communication priorities by week in order to orchestrate content across the differentchannels (Newsletter, Ecom, social media);Optimize the customer experience across channels; follow the customer journey across digital channels andchannels and ensure fluidity, consistency and optimization of communications;Manage the updating of communication priorities based on market reality, corporate needs, ad hocneeds, ad hoc requests and ensure communication to all stakeholdersstakeholders;Responsible for the retention and development of a team of coordinators andand specialistsDevelop and maintain a team culture that emphasizes high performance standards, trust andperformance standards, trust and sharing of successes.QualificationsUndergraduate degree in marketing or communications;Minimum of 6-8 years experience in executing omnichannel marketing campaigns; TV,Web, Radio, Print.Experience in retailIn-depth knowledge of traditional, digital and social marketing channelsAbility to adapt quickly to changes, to work in an agile and solution-oriented modealways solution oriented;Natural collaborator, ability to bring teams together and mobilize them towards a common goalcommon goal;Strong experience in developing and coaching teams specialized inmarketing communicationsStrong participative leadership, with the ability to share a clear team and individual vision and goalsindividual goals and visionAbility to self-manage and multi-task, with a strong sense of creativity and initiativeinitiative;Knowledge of Microsoft Office software (Word, Excel);Excellent presentation and writing skills (French/English)Bilingualism (oral and written);Ability to work under pressure and manage multiple prioritiesStrong interest in sports, physical activity and outdoor activities (an asset)SummaryIf you are interested in this role, I invite you to contact me directly on my cell phone at 514.214.8222 to learn more!Annick BrouillardRandstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience in the Public Sector? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Public Sector Marketing Manager to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working to support their Toronto, ON office.The Public Sector Marketing team is responsible for raising awareness and interest about Google Cloud among public sector organizations across the globe, and leading these individuals through a seamless customer journey, from interest to discovery, trial, commitment and advocacy, fueling market share growth. You will be a professional marketer driving Google Cloud awareness, new business acquisition, customer development and user community programs. You are a passionate and results-driven individual, ideally with experience in a software or other high-tech cloud B2B organization and/or in the public sector.Advantages• Gain experience working for one of the worlds leading companies• Full time hours on a 12 month assignment• Toronto, ON location• Earn a competitive rate!Responsibilities- Assist in developing the marketing strategy and programs for Canada, working closely with the Public Sector marketing and regional leads and local sales teams- Strategize, execute, rollout and optimize new customer acquisition programs aligned to vertical solutions including events, outbound campaigns, and account based marketing programs- Grow awareness, familiarity, and perception for Google Cloud in key markets and segments- Work closely with the sales teams to drive opportunities and business growth in key accountsQualifications- 4 years of relevant marketing experience planning and executing multiple, complex programs- Ability to thrive in a fast-moving environment by collaborating and working with multiple stakeholders across diverse teams- Excellent communication skills both in marketing communications and with internal stakeholders- Distinctive problem-solving, strategic and analytical capabilities with a track record of setting and delivering against measurable marketing metricsNon-Essential Skills/Qualifications: (Skills that would be nice to have but are not essential in the role)- Experience with the Cloud market and experience in and passion for the Public Sector (e.g. government, healthcare, education, defense)- Project management skills, including managing large projects, vendors, and agencies- Distinctive problem-solving, strategic and analytical capabilities with a track record of setting and delivering against measurable marketing metrics- Experience with Google Cloud and Google WorkspaceSummaryAre you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience in the Public Sector? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Public Sector Marketing Manager to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working to support their Toronto, ON office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience in the Public Sector? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Public Sector Marketing Manager to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working to support their Toronto, ON office.The Public Sector Marketing team is responsible for raising awareness and interest about Google Cloud among public sector organizations across the globe, and leading these individuals through a seamless customer journey, from interest to discovery, trial, commitment and advocacy, fueling market share growth. You will be a professional marketer driving Google Cloud awareness, new business acquisition, customer development and user community programs. You are a passionate and results-driven individual, ideally with experience in a software or other high-tech cloud B2B organization and/or in the public sector.Advantages• Gain experience working for one of the worlds leading companies• Full time hours on a 12 month assignment• Toronto, ON location• Earn a competitive rate!Responsibilities- Assist in developing the marketing strategy and programs for Canada, working closely with the Public Sector marketing and regional leads and local sales teams- Strategize, execute, rollout and optimize new customer acquisition programs aligned to vertical solutions including events, outbound campaigns, and account based marketing programs- Grow awareness, familiarity, and perception for Google Cloud in key markets and segments- Work closely with the sales teams to drive opportunities and business growth in key accountsQualifications- 4 years of relevant marketing experience planning and executing multiple, complex programs- Ability to thrive in a fast-moving environment by collaborating and working with multiple stakeholders across diverse teams- Excellent communication skills both in marketing communications and with internal stakeholders- Distinctive problem-solving, strategic and analytical capabilities with a track record of setting and delivering against measurable marketing metricsNon-Essential Skills/Qualifications: (Skills that would be nice to have but are not essential in the role)- Experience with the Cloud market and experience in and passion for the Public Sector (e.g. government, healthcare, education, defense)- Project management skills, including managing large projects, vendors, and agencies- Distinctive problem-solving, strategic and analytical capabilities with a track record of setting and delivering against measurable marketing metrics- Experience with Google Cloud and Google WorkspaceSummaryAre you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience in the Public Sector? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Public Sector Marketing Manager to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working to support their Toronto, ON office.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
