what is a marketing coordinator?
As a marketing coordinator, you coordinate cross-functional team efforts that support marketing initiatives. You assist the marketing team by organizing logistics, researching vendors and processing invoices for marketing campaigns. The role involves a lot of writing and researching. You assist with creating mailing lists and developing content to support product launches and social media campaigns. You also write original content for websites and print advertisements.
The main role of a marketing coordinator is to ensure a consistent brand voice on all channels and marketing platforms. Hence, you develop content for social media pages and marketing materials that resonate with the brand image and reputation. Since you have your paws on active marketing campaigns, you contribute and support the marketing efforts with your digital marketing skills.
As a marketing coordinator, you ensure the marketing message resonates with consumers and that the campaign content addresses their needs. Hence, you need exceptional copy-editing skills and a penchant for words that appeal to customers. Your creativity is also important to separate your company's social media campaigns from the rest of the crowd. If you are creative, you can think outside the box and find ideas to hold the audience's attention. Since you coordinate multiple activities in the department, you need basic project management skills to excel as a marketing coordinator.
Would working as a marketing coordinator suit your research skills? Then read on to find out what competencies and qualifications you need to thrive in a marketing coordinator role.
marketing coordinator jobsaverage marketing coordinator salary
According to Job Bank, the average salary of a marketing coordinator in Canada is $56,554 per year. When you are new to the role, you start with a salary of $44,940 annually. The earnings fluctuate based on experience and educational qualifications. Experienced marketing coordinators earn a salary of $186,699 per year.
how to increase your salary as a marketing coordinator
Your earnings as a marketing coordinator depend on your experience and the size of the company. When you work in a small company, you have minimal responsibilities. The limited resources of a smaller company also limit your earnings. When you work in a large company, you earn more due to the extensive responsibilities. Large organizations also have substantial resources and can pay more.
Your experience also influences your earnings. When you have extensive experience, you are likely to earn more since you handle additional responsibilities. You also have exceptional marketing skills after working in the role for a few years.
types of marketing coordinators
Some of the types of marketing coordinators include:
- Content marketing coordinators: as a content marketing coordinator, you craft original content for the company. You write blog posts and articles for the company's website and social media pages. You also develop email lists and write content for email marketing campaigns.
- Social media marketing coordinators: your job is to create a social media presence for the company using various campaigns and marketing strategies. For instance, you organize contests and create content to attract attention to social media pages.
- Influencer marketing coordinators: as a marketing coordinator, you maintain good relationships with the influencers marketing your company's products. You also give them the talking points and update them on new product launches and marketing campaigns.
- Digital marketing coordinators: your job is to drive traffic to the company website and improve brand recognition through marketing campaigns. You also use search ads and search engine optimization (SEO) tactics to improve the website's visibility to online users.
working as a marketing coordinator
Working as a marketing coordinator involves coordinating offline and digital marketing efforts for a company. If you are interested in the role, discover the daily activities, work schedules and career opportunities of a marketing coordinator.
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what does a marketing coordinator do?
Some of the responsibilities and daily tasks of a marketing coordinator include:
- Developing marketing strategies: as a marketing coordinator, you create short-term and long-term marketing strategies and advertising campaigns to improve brand awareness. You liaise with creative teams to coordinate, execute and supervise marketing activities.
- Developing and monitoring company budgets: as a marketing coordinator, you supervise the execution of marketing strategies. That means you develop the budgets and activities for the advertising campaigns. Your job is to track spending and coordinate all aspects of producing marketing campaigns, like printing advertising materials and securing influencer support or social media ads.
- Observing competitors' social media campaigns: you watch your competitors' social media campaigns and improve your current strategies to counter the competition. If your competition is gaining traffic, you find new strategies to draw attention to your company's website and social media pages.
- Keeping up with marketing trends: marketing is dynamic, and keeping up with the changes ensures your employer gets maximum coverage. Hence, it is important to stay updated on new trends and research fresh marketing options. You also establish and foster strategic relationships to help you stay ahead of industry activities.
- Reporting on the marketing outcomes: as a marketing coordinator, you measure the outcomes of each marketing activity. You ascertain the effectiveness of digital marketing or social media campaigns and present the results to the marketing managers. The reports on marketing outcomes assist in decision-making and ensure the company optimizes successful campaigns.
- Attending team meetings: as a marketing coordinator, you coordinate meetings with executive teams and marketing partners. The meetings are usually brainstorming sessions for developing marketing strategies and discussing goals and targets. You also meet with influencers and other marketing teams to discuss the results of a product launch or campaign.
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work environment of a marketing coordinator
Marketing coordinators work in retail industries, marketing consultancy firms and financial services. As a marketing coordinator, your job is office-based, and you can expect to sit for long periods and frequent phone and email communication. You also use computers and printers to organize marketing activities. You can expect a project-based workday. That means you could work on a single aspect of the marketing campaign throughout the day before moving to other activities. Sometimes, you travel to meet vendors and oversee the preparation of marketing materials.
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who are your colleagues?
As a marketing coordinator, you work alongside marketing executives, marketing managers and sales managers. You also collaborate with the sales teams, including sales representatives and inside sales representatives. Since you coordinate marketing activities, you may also work with digital marketing coordinators or social media managers.
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marketing coordinator work schedule
Marketing coordinators work traditional office hours, typically 9 am to 5 pm during the working week. A typical workweek should be 40 hours, but the work hours increase due to overtime when you have a deadline. Sometimes, you work weekends to meet tight targets. Most marketing coordinators work in full-time positions, but part-time positions are also available. Unless you have an in-person marketing meeting scheduled, you can work from home since you can complete most of your duties online.
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career opportunities as a marketing coordinator
As a marketing coordinator, you can progress to a marketing manager role, along with other managerial positions in the marketing department. Alternatively, consider specializing in social media marketing or digital marketing. Some marketing coordinators also become product account managers or content marketing managers. Technological advancements are shifting marketing activities online, so you should familiarize yourself with using artificial intelligence (AI) tools to improve your marketing efforts.
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advantages of finding a job as a marketing coordinator through randstad
Working with Randstad offers you a range of benefits.
- Always a contact person you can fall back on and ask for help from
- Many training opportunities
- A range of jobs in your area
marketing coordinator skills and education
Some of the educational requirements for becoming a marketing coordinator include:
- University degree: most employers require a university degree in a relevant course to work as a marketing coordinator. Consider pursuing a bachelor’s degree in communications, public relations or marketing to learn the relevant skills. You can also start with a college diploma in marketing to join the role.
- Work experience and certifications: marketing coordinators require experience in marketing or sales. You can improve your experience through internships. Alternatively, find relevant certifications to boost your skills. For instance, become a member of the Canadian Public Relations Society (CPRS) and complete the Accredited in Public Relations (APR) certification program to advance your career. Having a Certified Marketing Professional (CMKP) certificate also boosts your hiring potential.
competencies and characteristics of marketing coordinators
Some of the skills of a marketing coordinator include:
- Project management skills: as a marketing coordinator, you manage numerous projects simultaneously. Hence, you need good project management skills to help you plan and organize. With these skills, you will complete your tasks on time and achieve your targets.
- Communication skills: you need exceptional writing skills since you use words to attract attention online. Your content should stand out and carve out a niche in the market.
- Creativity: as a marketing coordinator, you are in charge of designing marketing materials for various channels. Hence, creativity helps you find unique marketing angles for the products and exciting methods of attracting the audience's attention.
- Analytical skills: as a marketing coordinator, you need analytical skills to analyze marketing data. Analyzing data helps you launch successful campaigns based on consumer preferences and buying habits.
FAQs
Here, you will find the answers to the most frequently asked questions about the profession of a marketing coordinator.
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what is the role of a marketing coordinator?
As a marketing coordinator, you improve the marketing efforts of the team by creating and managing advertising campaigns. Your job is to coordinate the marketing campaigns of a business. You research target markets and analyze trends to improve the company’s marketing efforts.
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is marketing coordinator a good job?
Working as a marketing coordinator positions you for growth in the marketing and sales fields. You can progress to a marketing manager position or specialize in digital marketing and social media marketing. You also receive a lucrative salary.
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how much does a marketing coordinator make in Canada?
As a marketing coordinator in Canada, you take home an average salary of $56,554 per year. When you work in an entry-level position, you start with a salary of $44,940 annually. As you improve your skills, your earnings increase. Senior marketing coordinators take home over $186,699 per year. The size of the company you work for influences your earnings, and you are likely to earn more in a large organization.
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what skills do you need to become a marketing coordinator?
As a marketing coordinator, you require strategic thinking skills to excel in your role. You also need exceptional content writing skills since you write content for marketing campaigns.
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is marketing coordinator a good career in Canada?
Marketing is a great career with outstanding job opportunities. You can work in digital marketing or social media marketing to improve your career opportunities. Professional job vacancies in marketing and advertising are expected to increase to 73,700 between 2022 and 2031.
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how do I find a job as a marketing coordinator?
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