all about marketing coordinator jobs.

Do you have strong organizational skills and the ability to think creatively? Are you interested in an active role in a company's marketing campaign? If so, then a marketing coordinator job might be the role you are looking for. As a marketing coordinator, you will take a hands-on role with marketing campaigns, ensuring your team completes tasks that attract customers to your business. If this sounds like you, take a look at our list of marketing coordinator jobs available.

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about

what do marketing coordinator jobs entail?

As a marketing coordinator, you work with and assist the marketing department of a company in making sure all its initiatives are carried out. You coordinate tasks across your team, confirming they have the resources and assistance to complete their tasks. In addition, you will need to stay up to date with current market and industry trends and achieve consistent branding across all channels.

what is a typical work schedule for marketing coordinators

Your daily duties as a marketing coordinator involve assisting the manager or director of marketing in creating and implementing marketing and advertising strategies. Throughout the day, you will liaise with marketing and other creative teams to coordinate and oversee marketing activities. You will compile and analyze data continually so you can report accurately on the outcomes and impact of these activities. In addition, you will observe the campaigns of other companies in order to stay ahead of marketing trends and develop new strategies.

what are the pros of marketing coordinator jobs?

  • Increases Business: As a marketing coordinator, you need to find ways to build your company's brand and attract a higher customer base. This allows you to apply your knowledge and marketing skills to develop creative solutions that are tailored to the demographic you are trying to attract. As a result, by attracting customers and growing your company's brand, you can achieve job satisfaction.
  • Find New Marketing Possibilities: You may learn new things about what your audience wants and how to achieve them during your research. There may be services that your organization doesn't offer yet, and you can work with both management and your team to develop and advertise them. This not only improves customer satisfaction but also raises the profile of your company's brand.
  • Increase Your Profile: As a marketing coordinator, you may boost not only the reputation and popularity of your company but also your own. By demonstrating your leadership and coordination abilities, you can help to develop your career towards a managerial or executive role. As a result, the function of marketing coordinator is one with a lot of scope for advancement.

what are the cons of marketing coordinator jobs?

  • Stressful Work: Working as a marketing coordinator can be intensive and tiring work at times. Maybe you're not making enough headway in attracting new customers, and some existing customers are even taking their business away. Perhaps those tried and tested marketing methods aren't working on your target demographic, and you need to rethink your strategy. You'll need sound strategic skills, the capacity to think rationally under duress, and the ability to adapt to change in order to succeed.
  • Time and Money Needed: For a marketing campaign to go well, you need to allocate the right amount of resources to reach a sufficient number of people. This could take an extended amount of time; it may be months before you start seeing the initial benefits. In addition, video and audio content, as well as advertising, can cost a lot of money if you don't already have an in-house team. Therefore, you need to be prepared for your marketing campaign to be a long-term investment and ensure you have the budget to cover all necessary expenses.
  • Long work hours: Sometimes, your role as a marketing coordinator requires you to work longer than a regular 40-hour working week. Depending on the size of the campaign, you may need to invest extra hours, work longer periods or even travel. This can be very tiring, so be sure you're willing to invest some personal time if the job requires it.

what are common marketing coordinator interview questions?

Each company will have its own list of interview questions, depending on their industry sector. However, some common interview questions for this role include:

  • How would you describe our company? The interviewer wants to find out how much research you have done on the company itself. Answer the question, highlighting any goals that align with your own and the ways you can help them achieve these goals.
  • How would you enhance communication across departments? This question determines the strategies you plan to use to make the company more productive overall. Go through your process step by step, outlining how you would coordinate between teams.
  • How do you handle workloads and meet deadlines under pressure? The interviewer wants to know about your strategies for time management and prioritizing tasks. Use your answer to describe how you can multitask between departments and delegate work to team members.

marketing coordinator resume and cover letter requirements

When writing your resume and cover letter for a marketing coordinator position, follow these tips:

  • Read the job description carefully, taking note of any specific qualifications required as well as any keywords used.
  • Investigate the company's website, social media profiles, and other online resources. Include any mutual objectives in your application.
  • List your educational history, including where you went to school, what you studied, and what degrees you achieved.
  • Include any industry employment experience you have. This includes positions in business, sales, marketing, and finance. Describe your achievements in these roles.
  • Highlight the skills that will help you succeed in this position. Technical skills such as maths should be included, as should soft skills such as communication.
  • At the start of your resume, provide a professional summary that clearly states your skills, experience, and qualifications. Keep this brief to one to three sentences in length and use it to show why you are the best candidate for this position.
  • Include your contact information so that the hiring manager can contact you to set up a meeting. You should include your name, email address, and phone number.
  • Make sure your CV and cover letter are in an easy-to-read format so the hiring manager can quickly find the information they need.

what is the job outlook for marketing coordinators?

Every business wants to expand and prosper while also pursuing new revenue streams. As a result, marketing coordinators are in great demand throughout Canada's industries and will continue to be so. In particular, those with digital marketing skills will prosper as more companies move into marketing via social media and other online platforms. It's important to keep an eye on how strong the economy is as this may have an impact on the demand for marketing coordinators.

what are the different types of marketing coordinator jobs?

  • Brand Ambassador: This role involves personally promoting a company's services and products and acting as the embodiment of the company's identity. This role does not require any formal qualifications other than a strong and reliable presence.
  • Community Manager: This role acts as the main liaison between the company and its target audience. They interact directly with the community, helping to build brand recognition through user engagement, both online and in person.
  • Copywriter: This role researches and creates written content for the purposes of promoting the services and products of a company. The type of content can include anything from a new slogan or call to action to a full description of a product's features and potential uses.
  • Creative Director: This role makes high-level creative decisions at a company and oversees the teams that work to bring these ideas to fruition. Creative directors determine the vision of the company, which can shape its branding and overall marketing campaigns.
  • Marketing Analyst: This role studies the market of a specific industry in order to help companies devise the best ways to promote themselves. They use knowledge and research to advise these companies on what products and services are needed, how they should be priced, and so on.
  • Marketing Manager: This role is in charge of promoting a business, product or service to potential customers. It is their job to ensure the marketing and advertising teams are sending the right message that will attract and retain customers.
A marketing coordinator presenting a new project to his colleagues
A marketing coordinator presenting a new project to his colleagues
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salary

what is the average salary for a marketing coordinator?

As a marketing coordinator in Canada, you can expect to make an average salary of around $48,724 per year. Those starting out in an entry-level position can expect to make around $40,000 per year. However, those in more senior positions can make as much as $62,412 a year. Factors that can influence this include the economy as well as the size of your company.

average marketing coordinator salaries in canada

  • annual: $48,724
  • monthly: $4,060
  • weekly: $937
  • hourly: $24.99

Top paying areas for marketing coordinators in Canada include: Alberta, British Columbia, Ontario, Quebec and Saskatchewan.

Curious to see what’s the average salary per region and level of experience?

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responsibilities

what are the duties and responsibilities of marketing coordinators?

  • Assists in developing and implementing the company’s brand strategy.
  • Ensures all marketing activities work to achieve the company’s short term and long term business goals.
  • Identifies and improves processes, content and lead generation to achieve greater results.
  • Prepares reports and metrics for measuring the success of a marketing campaign.
  • Offers market research, forecasts, analysis of competition, campaign results and consumer trends.
  • Helps develop and maintain marketing tools such as databases, tracking systems, directories and intranet sites.
  • Increases knowledge and experience through workshops, research, seminars, and team interactions.

where do marketing coordinators typically work?

As a marketing coordinator, you'll work in a small business or a large corporation's regional branch office. You'll collaborate closely with your company's marketing and advertising departments to find prospective strategies that will help it grow its brand. If you work for a national or multinational corporation, this job may require you to travel. Normal working hours apply, but you may be expected to work longer depending on the size of your campaign.

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skills & training

what skills and competencies do marketing coordinators need?

  • Strategic and creative thinking.
  • Complete insight into your company, its brand and its competitors.
  • Insight into customer needs and preferences.
  • The ability to predict and adapt to changing trends.
  • Excellent written and verbal communication skills, including interpersonal skills.
  • Strong organizational and time management skills, including the ability to multitask.
  • Excellent leadership and project management skills.
  • Analytical and problem-solving skills.
  • The ability to use relevant software including Microsoft and Adobe products.
  • Knowledge of social media platforms and digital analytics.
  • Strong attention to detail and accuracy in all tasks.

what training and certifications do marketing coordinators need?

To become a marketing coordinator, you will need at least a bachelor's degree in a relevant field of study. A degree in marketing, sales or public relations will give you the best skills and knowledge to become a marketing coordinator. Applying for an internship in a marketing department, if possible, will help you develop your skills even further. Finally, earning a marketing certification will help enhance your skills and help you stand out from the crowd. An example of this is gaining a Certified Marketing Professional (CMKP) qualification from the Canadian College for Leadership & Management (CCLM).

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faq

Below are some of the most commonly asked questions about marketing coordinator jobs.

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