best sales and marketing jobs in 2019

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where sales and marketing jobs are headed

The days of creative eccentrics with killer intuition dominating the sales and marketing field are gone. The common thread in this year's best jobs in sales and marketing is data and analytics. For those in sales, that means carefully tracking, analyzing and nurturing leads using customer relationship management (CRM) software. For marketers it means a shift towards data and analysis being the driving force in marketing decisions. Businesses have access to vast amount of data on their customers and clients and they're hiring people who are able to distill all that information into wise, data-driven marketing and sales decisions. Digital marketing spending now eclipses spending on traditional media. According to Statista, the average company plans to increase their digital budget by 12.3% in 2019, yet traditional budgets are shrinking 1.2%. The digital revolution isn't coming, it's already arrived in the sales and marketing industry.


the best sales and marketing jobs in 2019

Sales jobs dominate the top 5 roles for 2019. Given how frequently we've heard the term 'retail apocalypse' thrown about over the last few years, it may be surprising to note that 3 of the top 5 jobs are retail sales roles, including the top spot, which goes to sales associates. Rounding out the rest of the best jobs for 2019 are a trio of marketing roles, including digital marketing specialist, which is new on the list this year.

best jobs in 2019

  • 1. sales associate

    Sales associates take the top spot on the best sales and marketing jobs in 2019. Contrary to reports that retail sales are a dying industry, retail jobs continue to be important and customer service roles such as sales associates remain in high demand.

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  • 2. store manager

    Store manager is new on the list for 2019, and debuts at the number 2 spot no less. That might seem surprising to some, but just like sales associates, store managers continue to be a necessary part of the retail landscape. 

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  • 3. sales manager

    Sales manager has dropped one spot from last year, but continues to be a top three role in the sales and marketing landscape. Sales managers are the driving force of sales teams and work in a variety of B2C and B2B verticals. That versatility is a key part of the high demand.  

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  • 4. account manager

    Much like sales managers, account managers are needed in many different industries and their responsibilities can very greatly depending on their employer. They're best known for the B2B sales skills. 

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  • 5. merchandiser

    Whenever you walk into a retail space, your experience was probably designed by a merchandiser. Merchandisers play a key role in selecting inventory and building a positive retail experience.Their skills are invaluable to retailers looking to retain customers who might otherwise be tempted by the ease of online shopping.

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  • 6. marketing manager

    Marketing managers lead the marketing strategy for their employer. They typically manage a team of marketing specialists. In 2019, marketing managers who are effective leaders and have experience with digital marketing are most in demand.  

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  • 7. marketing coordinator

    Marketing coordinators are the jack-of-all-trades in the marketing world. They know a little bit of everything to do with marketing from email to social media, to event planning, to paid media. In 2019, marketing coordinators who are experts in digital media have an edge when looking for work.

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  • 8. digital marketing specialist

    Digital marketing continues to grow its share of marketing budgets, as traditional forms of marketing such as TV, radio and print lose favour. Digital marketers help their employer spend their digital marketing budget effectively and have knowledge in areas such as SEO, paid media, email, and social media, among other digital initiatives. 

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sales and marketing salaries in 2019

The median sales and marketing salary in 2019 is $59,900, increasing slightly over the previous year. The lowest 10% of earners in the sales and marketing fields make $38,950 or less, while the top 10% of earners make upwards of $79,750. 

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best sales and marketing skills to have in 2019

Customer Relationship Management (CRM) software remains the top skill that employers look for in the sales and marketing industries for the second year in a row, with industry-leader Salesforce being the most requested among employers. Various digital marketing skills are also hot, with Search Engine Optimization (SEO) and newcomer Google Analytics ranking among the top 8 skills of 2019.

best skills in 2019

  • 1. customer relationship management (CRM)

    Sales and marketing are all about building relationships with potential clients and customers so it's no shock that CRM software is coming in the top spot on the most in-demand sales and marketing skills.

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  • 2. salesforce

    Salesforce is by far the most popular CRM software on the market. It's used for tracking leads and managing the sales funnel. It's especially dominant in sales roles, however marketers with expertise in Salesforce are also in demand.

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  • 3. digital marketing

    The future is digital and that's certainly true when it comes to marketing. Traditional marketing tactics like print and radio are being eclipsed by digital skills like paid search, social media marketing, content marketing, email and other forms of digital marketing.

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  • 4. search engine optimization (SEO)

    A part of the digital marketer's toolbox, search engine optimization is a key skill if you plan to pursue a marketing career. With what seems like weekly algorithm updates from search engines, SEO specialists must constantly be updating their skills to stay relevant.

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  • 5. google analytics

    Google Analytics is the dominant player in web analytics. If a company has a website there's a very good chance they use Google Analytics to track and measure success. If you're skilled at using Google Analytics reporting, you have a strong foundation for a variety of digital marketing jobs.

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  • 6. b2b sales

    When it comes to sales ability, B2C and B2B require two very different skill sets. Selling to end consumers tends to be more volume oriented. Selling to B2B clients requires more relationship building. If you have that ability to nurture client relationships, you've got a step up in many sales roles.

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  • 7. french bilingualism

    In Canada, we have two official languages. At companies that have national sales and marketing teams where customers can speak either French or English, bilingualism is a huge asset. Bilingualism also increases your earning potential.

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  • 8. microsoft office

    Just holding onto a spot in the top skills of 2019 is Microsoft Office. Let's be honest: in 2019 almost anyone in an office job is expected to know rudimentary Microsoft Office skills. The true value is when you have deeper knowledge. Knowing the deep dive capabilities of Word, Excel and Powerpoint are especially valuable.

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best sales and marketing certifications in 2019

The top certification, Salesforce, should be no surprise for anyone who's ever worked in sales. Salesforce is well established as the leading CRM. If you work in sales, knowledge of Saleforce will get you far. The rest of the certifications rounding out this year's sales and marketing list are focused on digital marketing specialties, with Google's web analytics platform Google Analytics leading the pack.

best certifications

  • 1. salesforce certification

    When it comes to sales CRMs, Salesforce is the top player. It's the most robust and has a lot of features. A Salesforce certification shows potential employers that you know the ins-and-outs of Salesforce's extensive capabilities and are able to use it to the fullest extent.

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  • 2. google analytics certification

    Data is the future of marketing, and the the number one tool to analyze that data is Google Analytics. It's the web analytics platform of choice for the vast majority of companies. Getting your certification is free, and you can take beginner, advanced or enterprise courses.

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  • 3. hubspot inbound certification

    Hubspot is one of the most popular all-in-one sales and marketing tools on the market. It has a CRM, but it's best known for its inbound marketing tools. Hubspot's inbound marketing certification is its general purpose certification covering email, content, social, and lead conversion, making it a great starter certification for digital marketers.

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  • 4. google ads certifications

    Google Ads certifications (formerly Google AdWords certifications) establish your expertise in Google's ads platforms. The fundamentals certification is the most popular (though notoriously difficult to pass, with an 80% pass threshold.) If you want to specialize further, you can also take certifications for Google Ad specialties such as search, display, video and shopping.

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  • 5. hubspot email marketing certification

    Email isn't dead! In fact, the share of marketing budgets spent on email is actually on the rise. If you want to specialize in email marketing, Hubspot's email marketing certification is the one to get to prove your know your stuff when it comes to crafting subject lines and optimizing open rates!

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  • 6. hootsuite certification

    Social media has a growing impact on our lives, and has developed entire segments of marketing onto itself (hello influencer marketing!) For those wanting to focus their career in social media marketing, Hootsuite is the most popular all-encompassing certification. Many social media sites offer their own certifications (Twitter, LinkedIn, Facebook, etc.) but Hootsuite is a good all-in-one stop for people who don't want to maintain 500 individual certifications.

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