best sales and marketing jobs in 2018

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where sales and marketing jobs are headed

The days of instinct and intuition being the key to brilliant sales and marketing strategies are on the way out. While the need for creativity remains, data and analysis are the future of sales and marketing. Marketers and salespeople have access to a vast amount of information about sales and performance metrics, competitor performance, target audience demographics, and much more, which must be mined to develop shrewd sales strategies. In 2018, employers in sales and marketing are all about using technology to drive results. To be successful as a marketer or salesperson, you must be tech-savvy. Knowledge of digital tools such as CRM software, SEO, PPC or Google Analytics will give you an edge and help futureproof your career.

 

the best sales and marketing jobs in 2018

Sales jobs dominate this year's list of top sales and marketing jobs. Sales representative holds on to its spot as the number one job in the field. Good news for those looking for promotions, as many management roles are new to this year's list including sales manager and product manager. Business development manager is also a new entry, indicating companies are strongly focused on growth in 2018. In terms of marketing roles - the top roles are marketing manager and marketing coordinator.

 

growth in sales and marketing jobs

With 1.5 million professionals in sales, marketing, PR, business development and related fields, there’s plenty of talent to go around. In 2018, the sales and marketing field grew by a modest 1,160 jobs in Canada. More than half of the newly created jobs were in Toronto (650) so if you're looking to make a leap into a sales and marketing job, looking in Toronto is your best bet. Calgary and Ottawa also saw some growth in sales and marketing jobs.

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sales and marketing salaries in 2018

The median sales and marketing salary in 2018 is $59,200, up from $56,000 the previous year. The lowest 10% of earners in the sales and marketing fields make $38,700 or less, while the top 10% of earners make $79,700 or more. 

salaries across canada

  • average sales and marketing salary in toronto


    $34,300 to $64,500

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  • average sales and marketing salary in vancouver


    $33,400 to $61,400

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  • average sales and marketing salary in montreal


    $32,250 to $57,350

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  • average sales and marketing salary in calgary


    $35,050 to $67,000

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  • average sales and marketing salary in edmonton


    $34,000 to $63,450

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  • average sales and marketing salary in ottawa


    $33,400 to $61,400

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  • average sales and marketing salary in quebec city


    $29,650 to $48,450

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  • average sales and marketing salary in halifax


    $32,950 to $59,800

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the best sales and marketing skills in 2018

Customer Relationship Management (CRM) software remains the top skill that employers look for in the sales and marketing industries for the second year in a row, with industry-leader Salesforce being the most requested among employers. Various digital marketing skills are also hot, with Search Engine Optimization (SEO) and newcomer Google Analytics ranking among the top 8 skills of 2018.

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top industries for sales and marketing jobs

The list of the top 5 employers in sales and marketing remains virtually unchanged from 2017, with retail, wholesale and manufacturing holding steady in the top 3 spots. Given the strong year that Canada's manufacturing industry had, it makes sense they'd invest in sales and marketing professionals to continue to move products at a steady pace. 

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