We’re excited to honour the 2021 winners of the Randstad Employer Brand Research (REBR) awards! Every year REBR award winners are determined through an impartial third-party survey that assesses what employees and job seekers think about working for companies operating in Canada. In 2021, each company was graded on 10 factors: financial health, safe work environment, brand reputation, job security, career progression, social responsibility, work from home opportunities, work atmosphere, work-life balance and salary and benefits.
With the COVID-19 pandemic as a backdrop, our research delved more deeply into topical issues such as providing a safe and healthy work environment during the health crisis, working from home and work-life balance more than previous years. The companies that attained top ranks achieved high marks in these categories.
For the second year in a row Canadian Solar took home the top spot, claiming the title of the most attractive employer brand in Canada. They achieved this remarkable feat by scoring top marks in key categories such as work-life balance and giving back to society. Runner up IBM wasn’t far behind, securing the top rank in categories such as salary and benefits, work atmosphere and work from home opportunities. If you want to learn more about the methodology and how the top companies ranked in specific categories, check out the full employer brand report.
congratulations to all of the companies in the top 20!
- Canadian Solar
- IBM Canada
- TC Energy
- Siemens Canada
- AccorHotels (Fairmont Hotels)
- Bruce Power
- Bausch Health
- Brewers Retail (The BeerStore)
- Toyota Canada
- Molson Coors
- Nexen Energy
- Thomson Reuters Canada
- WSP Canada
- WestJet Airlines
- Coca-Cola Canada
- Canadian Pacific Railway
Congratulations to all of the well-deserved winners! Your strong employer brand is a feather in your company’s cap and will prove invaluable as the pandemic subsides. We’re already seeing talent shortages return in competitive sectors such as IT. A strong employer brand will determine your company’s ability to attract and hold on to skilled talent as job markets return to normal and become increasingly competitive.