In 2024, marketing professionals are facing extreme shifts in the way they work.
Many companies transitioned to remote work, employers allowed their teams to continue working from home or in a hybrid model. As a result, hybrid working is now seen as a norm for industry professionals.
Technology also continues to be a major driver in marketing.
More businesses deploying advanced systems creates a growing demand for tech-savvy workers. Employers are looking for candidates with the experience and skills to leverage digital tools and platforms to track and improve performance on all fronts.
the best jobs in marketing for 2024
As you look closer at our list of most in-demand jobs in the marketing sector for 2024, you’ll see new roles, such as marketing coordinators, product managers and marketing directors. Positions such as digital marketing specialist, digital marketing manager and communication specialist are also in high demand for 2024.
1. marketing coordinator
The marketing coordinator is one of the most in-demand marketing jobs. They plan, implement, and track marketing campaigns. They may also conduct market research to guide the marketing strategy. In larger companies, coordinators often delegate parts of a project to copywriters, graphic designers and web developers; in small companies, the coordinator might handle all marketing tasks independently.
New to our list of top trending jobs this year is the role of product managers. These professionals have no easy task. They must combine business analytics, customer insights and industry trends to identify the right types of products to sell to their customers. They also may handle new product launches, manage inventory and oversee the supply chain process.
As you might assume, digital marketing specialists specialize in developing, implementing and analyzing marketing campaigns over various digital channels, including social media, paid advertisement, website creation and email. With consumers making online purchases in record numbers, the role of digital marketing experts is likely to remain in high demand for years to come.
A marketing job that is in demand is a communications specialist. A Communications Specialist specializes in crafting and managing communication strategies for organizations. They are responsible for creating and disseminating messages to various internal and external stakeholders to enhance the organization's reputation and achieve its communication goals.
A digital marketing manager is a key player on the marketing team. They are essential for a company's marketing department, specializing in online marketing strategies and campaigns. They are responsible for leveraging digital channels to promote products or services, engage with target audiences, and drive business growth.
A social media coordinator is crucial in a company's marketing or communications team. This makes social media coordinators a top marketing job. They specialize in managing and executing social media strategies to enhance brand visibility and engage with the target audience on various social platforms.
A director of marketing is a must-have for any company. They are in a senior-level position within an organization responsible for overseeing and leading the overall marketing strategy and activities. This role plays a critical role in shaping the brand's image, driving growth, and achieving marketing objectives. They are critical for any marketing team making this role an in-demand job.
As the name suggests, these professionals specialize in search engine optimization (SEO). They work to optimize the company’s online presence, including its website, social media profiles and online review boards, using various search engine algorithms. Their overall goal is to help the company improve its ranking on various search engines, including Bing and Google.
The average entry-level salary for marketing workers is $69,380 per year, whereas the highest-performing marketing professionals earn an average of $115,500 annually. Mid-level positions earn an average annual salary of $100,000. Of course, this is just a broad overview of salaries in Canada. To get a more accurate estimation, check out our salary guide.