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      • Scarborough, Ontario
      • Permanent
      Marketing Program Manager - 16-month contractOur client, a leader in the design, engineering, and manufacturing of intelligent fluid-flow equipment is currently looking for a Marketing Program Manager for a 16-month contract. This role has a possibility of extension. This is a critical role for the organization. The ideal candidate will work closely with the Marketing Operations Manager to define and execute comprehensive marketing programs and campaigns to support the introduction of new products and drive strategic promotions in support of company-wide imperatives.Advantages- Base salary - $100-110K- Benefits/ vacation- Possibility of extension and opportunity to work for an international organizationResponsibilities- Build the organization's business by translating value propositions into meaningful marketing campaigns that reach target audiences- Research and execute demand generation programs- Partner with Product Managers in the development of new webinars, moderating, and managing logistics- Build demand-generation programs to create global brand awareness and support growth for the services offered by the organization- Actively monitor, analyze and report on campaign performances- Continue to manage and build their digital presence, developing and lead paid media campaigns to drive top-of-funnel growth through Digital marketing including optimizing, executing, and administering- Project management of case study completion, and web development initiatives- Track performance of prospects/customers to nurture their journey through the marketing funnel with segmented, tailored communications via Email, SMS, SEO, SEM, identifying key growth opportunities- Coordinate with global sales teams to manage and lead ownership and follow-up of Marketing Qualified Leads- Benchmark the organization’s current marketing activities, performance, and investment against industry best practices, and through GAP analysis, develops a roadmap for improvements and business case for undertaking necessary changesQualifications- Bachelor’s degree in Marketing or Communications preferred- Minimum of 6 years integrated marketing communications experience, including leadership responsibilities for a multi-disciplinary team (traditional marketing communications, digital marketing, events, webinars)- Strong analytical skills and experience with reporting and data analysis- Proficiency in marketing automation systems and concepts- Excellent written communications and presentation skills required.- Proficiency in MS Office applications required- Creative problem-solving skills, conflict management within different organizations (centralized and matrix organizational structures)- Self-directed with the ability to work autonomously and collaboratively- Experience in LinkedIn Marketing (LinkedIn Campaign Manager)SummaryIf you have the above experience, please create a profile at www.randstad.ca and apply directly to the posting.Thank you!Randstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.
      Marketing Program Manager - 16-month contractOur client, a leader in the design, engineering, and manufacturing of intelligent fluid-flow equipment is currently looking for a Marketing Program Manager for a 16-month contract. This role has a possibility of extension. This is a critical role for the organization. The ideal candidate will work closely with the Marketing Operations Manager to define and execute comprehensive marketing programs and campaigns to support the introduction of new products and drive strategic promotions in support of company-wide imperatives.Advantages- Base salary - $100-110K- Benefits/ vacation- Possibility of extension and opportunity to work for an international organizationResponsibilities- Build the organization's business by translating value propositions into meaningful marketing campaigns that reach target audiences- Research and execute demand generation programs- Partner with Product Managers in the development of new webinars, moderating, and managing logistics- Build demand-generation programs to create global brand awareness and support growth for the services offered by the organization- Actively monitor, analyze and report on campaign performances- Continue to manage and build their digital presence, developing and lead paid media campaigns to drive top-of-funnel growth through Digital marketing including optimizing, executing, and administering- Project management of case study completion, and web development initiatives- Track performance of prospects/customers to nurture their journey through the marketing funnel with segmented, tailored communications via Email, SMS, SEO, SEM, identifying key growth opportunities- Coordinate with global sales teams to manage and lead ownership and follow-up of Marketing Qualified Leads- Benchmark the organization’s current marketing activities, performance, and investment against industry best practices, and through GAP analysis, develops a roadmap for improvements and business case for undertaking necessary changesQualifications- Bachelor’s degree in Marketing or Communications preferred- Minimum of 6 years integrated marketing communications experience, including leadership responsibilities for a multi-disciplinary team (traditional marketing communications, digital marketing, events, webinars)- Strong analytical skills and experience with reporting and data analysis- Proficiency in marketing automation systems and concepts- Excellent written communications and presentation skills required.- Proficiency in MS Office applications required- Creative problem-solving skills, conflict management within different organizations (centralized and matrix organizational structures)- Self-directed with the ability to work autonomously and collaboratively- Experience in LinkedIn Marketing (LinkedIn Campaign Manager)SummaryIf you have the above experience, please create a profile at www.randstad.ca and apply directly to the posting.Thank you!Randstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.

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