Key accounts managers play a vital role. They take on the organization’s top client accounts and it is their role to grow these relationships, provide customer support, and maximize the effectiveness of the relationships now and for the long term. Your ability to manage these key accounts will have a big impact on the company’s bottom line.
You must be a strong relationship builder, have great communications and interpersonal skills, and be able to fully understand clients’ needs and find unique solutions to help them overcome their business issues. Great success in this role will open doors to more senior level sales and marketing positions. Careers in this area look good for the foreseeable future.
Key account managers tend to work in a standard office environment full-time. Depending on your employer, you may work remotely or from home from time to time. Work hours may vary based on the type of clients you are managing. Offsite meetings and some travel may be part of the job. In most cases, you will answer to a regional account manager or senior sales executive.
The average annual salary for key accounts managers who work in the sales and marketing industry in Canada is just under $70,000 per year. Due to the flexibility within the role of key accounts manager and the variance in roles and responsibilities, you could make anywhere from $45,000 to $110,000 per year. Having specialized skills or knowledge in a particular area can help increase earning potential. Performance bonuses and employee benefits may also be part of your compensation package.
While key account manager roles can vary based on the company or industry you work within, there are a number of common responsibilities that make up the position. Here are some of the tasks that will be expected of you as a key accounts manager:
While proven experience as a key account manager is an asset, it may not be required by all hiring companies. Some of the key skills you will need to be successful in this role include the following:
Most hiring companies require candidates to have a university degree in business administration, economics, sales, marketing, or other related fields. A post graduate diploma or certificate, and business or sales certifications are an asset. Sales management experience is preferred. Additional training may be provided if you are hired for the role.
As a key accounts manager in sales and marketing, you have a variety of career options if you choose to make a move. Many key accounts managers stay within the sales and marketing industry, but move onto roles such as regional sales manager, national sales manager, business development manager, and eventually into senior leadership, VP, and director roles. With experience, many account managers also move into consulting and work independently.