You are successfully logged out of your my randstad account

You have successfully deleted your account

    Thank you for subscribing to your personalised job alerts.

    3 jobs found for Sem in Ontario

    filter3
    clear all
      • Mississauga, Ontario
      • Contract
      Our client, an international organization based in Mississauga/ON is looking for a Specialist, Digital and Performance Marketing or Digital PM to join them on a 12 months contract. The Senior Specialist / Digital PM is responsible for supporting the development of strategies, executing plans, measuring performance, and reporting insights across digital marketing activities. The focus is to deliver the highest performance across the key channels they’ll be responsible for including Paid Media (social, display, video) and SEM delivering on both brand and performance-based goals. The incumbent will seek to do this across all our client's lines of business including Mobile, Digital Appliances, Consumer Electronics, and Enterprise Business Development. They will also be required to help drive the continued growth of Omni-Channel business through high traffic driving and high converting tactics.AdvantagesThe incumbent will support thought leadership in the digital marketing space support the education of various internal teams and continuously look for new ways to drive online business growth through new tools/strategies. Responsibilities· Support Paid Media and SEM strategies and plans supporting the integrated marketing communications process across brand and performance marketing· Leverage your expertise to guide the business around the importance of full-funnel marketing showcasing an understanding of both brand and performance-based tactics and KPI’s· Establish and maintain industry benchmarks and KPIs for brand and performance marketing initiatives· Develop, pitch, and execute monthly quarterly and annual brand and performance marketing plans· Continuously look for new tools/strategies to help drive online business growth· Work with platform partners and marketing agencies to bring new and innovative tactics to life while also establishing best practice learnings through test and learn programs· Help lead and work with Analytics stakeholders to ensure optimal site tagging and measurement is in place to drive performance· Develop and produce regular insights, reporting, and optimization opportunities on brand and performance-based tactics· Manage and steer partner relations with our client Media Agency of Record including strategy creation, plan activation, budget, briefs, and status meetings· Manage budget and approvals as required· Create, analyze, and optimize full-funnel SEM campaigns across all business lines· Collaborate with Business and Marketing stakeholders to build and share SEM plans and deliver against shared program and campaign KPIs across all business divisions· Work with agencies to manage generic, branded, and competitive keyword lists across business lines· Lead the development of key PPC remarketing strategies to help support cross-sell and upsell· Work with digital analytics leads to deliver campaign performance reporting and analysis to key stakeholders with a focus on driving incremental share of voice, traffic, engagement and revenue· Provide strategic recommendations for campaign improvements and channel expansion opportunities through ongoing performance analysis, including competitive analysis· Support the development of paid media strategy and execution across digital channels through best in class digital media buying and delivery across OLV, Display & Social· Effectively manage project timelines and budgets aligned to strategic marketing and brand objectives· Work with Business Marketing leads to support the delivery of media plans that are data-driven and audience-based· Drive paid social engagement plans ensuring strong connection with consumers· Drive creation of integrated display/OLV and programmatic media strategies and plan execution· Implement programmatic campaigns built on solid insights utilizing various data sources and audience segment pools for more granular targeting of media· Collaborate with Marketing Tech leads to take full advantage of data opportunities within media· Work with digital analytics leads to deliver campaign performance reporting and analysis to key stakeholders with a focus on driving incremental traffic, engagement and revenue· Support and collaborate with key stakeholders on the development of social & digital content where neededQualifications· Bachelor’s Degree in Business, Marketing, Communications, or related field preferred· 3-5 years proven SEM & media experience in a brand marketing and/or agency role· Proven record of success with SEM & Media, agency and budget management· Proven ability to leverage analytics to make strategic and tactical recommendations on paid strategy or content· Extensive experience with SEM planning and execution with strong paid media knowledge including audience-based strategies· Some technical knowledge of GMP, DMP, Tag Manager and other marketing technology experience (Adobe Audience Manager, DV360, Search 360, Campaign Manager, Tag Manager)· Exceptional digital communication skills and articulation i.e. be able to explain programmatic tools and strategies to non-experts· Thorough understanding of digital performance and measurement· Understanding of leading-edge industry trends, digital advertising trends, and digital marketing and social media best practices· Knowledge of testing practices including A/B, multivariate, etc.· Passionate about technology and consumer electronics· Excellent oral and written communication skills· Excellent analytical and problem-solving skills· Excellent presentation skills – ability to distill complex analysis and program recommendations into concise management information· Strong organization skills· Proven ability to function effectively in a team environmentSummaryIf you are an experienced Digital Project Manager or a Digital Specialist within Marketing with exposure to managing agency work and liaising with different areas of the business ensuring KPIs, timelines, and budgets are met, this would be an amazing opportunity to join a fast-paced team that supports product launches having access to cutting edge technology and a very fun environment.If you are interested to hear more, please apply with jessica.brandiferri@randstad.ca or cody.manton@randstad.caRandstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
      Our client, an international organization based in Mississauga/ON is looking for a Specialist, Digital and Performance Marketing or Digital PM to join them on a 12 months contract. The Senior Specialist / Digital PM is responsible for supporting the development of strategies, executing plans, measuring performance, and reporting insights across digital marketing activities. The focus is to deliver the highest performance across the key channels they’ll be responsible for including Paid Media (social, display, video) and SEM delivering on both brand and performance-based goals. The incumbent will seek to do this across all our client's lines of business including Mobile, Digital Appliances, Consumer Electronics, and Enterprise Business Development. They will also be required to help drive the continued growth of Omni-Channel business through high traffic driving and high converting tactics.AdvantagesThe incumbent will support thought leadership in the digital marketing space support the education of various internal teams and continuously look for new ways to drive online business growth through new tools/strategies. Responsibilities· Support Paid Media and SEM strategies and plans supporting the integrated marketing communications process across brand and performance marketing· Leverage your expertise to guide the business around the importance of full-funnel marketing showcasing an understanding of both brand and performance-based tactics and KPI’s· Establish and maintain industry benchmarks and KPIs for brand and performance marketing initiatives· Develop, pitch, and execute monthly quarterly and annual brand and performance marketing plans· Continuously look for new tools/strategies to help drive online business growth· Work with platform partners and marketing agencies to bring new and innovative tactics to life while also establishing best practice learnings through test and learn programs· Help lead and work with Analytics stakeholders to ensure optimal site tagging and measurement is in place to drive performance· Develop and produce regular insights, reporting, and optimization opportunities on brand and performance-based tactics· Manage and steer partner relations with our client Media Agency of Record including strategy creation, plan activation, budget, briefs, and status meetings· Manage budget and approvals as required· Create, analyze, and optimize full-funnel SEM campaigns across all business lines· Collaborate with Business and Marketing stakeholders to build and share SEM plans and deliver against shared program and campaign KPIs across all business divisions· Work with agencies to manage generic, branded, and competitive keyword lists across business lines· Lead the development of key PPC remarketing strategies to help support cross-sell and upsell· Work with digital analytics leads to deliver campaign performance reporting and analysis to key stakeholders with a focus on driving incremental share of voice, traffic, engagement and revenue· Provide strategic recommendations for campaign improvements and channel expansion opportunities through ongoing performance analysis, including competitive analysis· Support the development of paid media strategy and execution across digital channels through best in class digital media buying and delivery across OLV, Display & Social· Effectively manage project timelines and budgets aligned to strategic marketing and brand objectives· Work with Business Marketing leads to support the delivery of media plans that are data-driven and audience-based· Drive paid social engagement plans ensuring strong connection with consumers· Drive creation of integrated display/OLV and programmatic media strategies and plan execution· Implement programmatic campaigns built on solid insights utilizing various data sources and audience segment pools for more granular targeting of media· Collaborate with Marketing Tech leads to take full advantage of data opportunities within media· Work with digital analytics leads to deliver campaign performance reporting and analysis to key stakeholders with a focus on driving incremental traffic, engagement and revenue· Support and collaborate with key stakeholders on the development of social & digital content where neededQualifications· Bachelor’s Degree in Business, Marketing, Communications, or related field preferred· 3-5 years proven SEM & media experience in a brand marketing and/or agency role· Proven record of success with SEM & Media, agency and budget management· Proven ability to leverage analytics to make strategic and tactical recommendations on paid strategy or content· Extensive experience with SEM planning and execution with strong paid media knowledge including audience-based strategies· Some technical knowledge of GMP, DMP, Tag Manager and other marketing technology experience (Adobe Audience Manager, DV360, Search 360, Campaign Manager, Tag Manager)· Exceptional digital communication skills and articulation i.e. be able to explain programmatic tools and strategies to non-experts· Thorough understanding of digital performance and measurement· Understanding of leading-edge industry trends, digital advertising trends, and digital marketing and social media best practices· Knowledge of testing practices including A/B, multivariate, etc.· Passionate about technology and consumer electronics· Excellent oral and written communication skills· Excellent analytical and problem-solving skills· Excellent presentation skills – ability to distill complex analysis and program recommendations into concise management information· Strong organization skills· Proven ability to function effectively in a team environmentSummaryIf you are an experienced Digital Project Manager or a Digital Specialist within Marketing with exposure to managing agency work and liaising with different areas of the business ensuring KPIs, timelines, and budgets are met, this would be an amazing opportunity to join a fast-paced team that supports product launches having access to cutting edge technology and a very fun environment.If you are interested to hear more, please apply with jessica.brandiferri@randstad.ca or cody.manton@randstad.caRandstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
      • Toronto, Ontario
      • Contract
      Do you have experience in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department? Are you looking to gain experience within a top 5 bank? Are you able to develop and lead strategic media/marketing plans for large budget and multi-media campaigns? If so, this would be a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Analyst for a 12 month contract in Toronto. This position is currently working remotely, but will be hybrid once return to office is scheduled - 2 days/week with possibility of 3 days/week. There is a possibility of contract extension or convert to a permanent opportunity.Pay rate: $54.67 - $56.55 / HourHours: Monday – Friday, 9:00 AM – 5:00 PM with some flexibility to start and end times (7.5/week)Overtime is required, but not mandatoryAdvantages•Gain experience within a top 5 bank•Competitive pay rate•Long term contract•Remote work for now•Start date ASAPResponsibilitiesAs a Marketing Analyst, your duties will include but not be limited to:•Reporting to the Senior Director, Media Strategy & Planning, the Senior Manager, Media Planning manages the media planning and execution for brand, sponsorship and business unit activities. •Providing media expertise to maximize efficiency, optimize spending and drive business results for our strategic priorities and marketing initiatives.•Managing the centralized media planning process for Company, championing a strategic and integrated approach that optimizes spend, maximizes efficiency and drives strong business results.•Working with our media agency, manage the development of all individual line of business (LOB), segment, brand and sponsorship media and SEM strategies and plans, ensuring alignment to the overall strategic media framework.•Ensuring that overall and individual media plans deliver against Company’s communication & business objectives holistically across all channels. •Ensuring all communications activity presents a consistent, strategic and innovative position for Company in the competitive FI category. •Working with agency to identify innovation opportunities across all media activities •Presenting the recommended media plan(s) to internal stakeholders within the Marketing Communications team, obtaining their input, feedback and alignment to the plans.•Providing expert analysis, interpretation and opinion to support the above mentioned media plan recommendations to both the Marketing Communication teams and internal partner groups.•Acting as the primary contact with the agency in the day to day management of all media planning activities across all programs and all business units.•Managing media budgets (in excess of $20 million) in conjunction with marketing communications and central budget teams and provide reporting, documentation, authorization and approvals as required.•Ensure ongoing knowledge and appreciation of Company corporate and marketing strategies, and financial services industry and competitive trends.•Ensuring that media plans are aligned to these larger factors.•Maintain up-to-date knowledge on media trends and tools•Acting as the subject matter expert on all facets of media, providing internal media guidance to marketing communication peers•Providing expert analysis and recommendations on media opportunities from the agency and external mass media suppliers.•Balancing, prioritizing and monitoring timelines of multiple, concurrent campaigns with internal Marketing stakeholders & agency partners to ensure seamless execution in market•Liaising within Marketing for enterprise wide communication of Marketing activities including driving the marketing calendar, preparation & co-ordination of campaign summaries & post reports•Managing oversight & tracking of integrated marketing activities, including preparing documentation for executive review/evaluation and approval of recommendations for media placement•Serving as a facilitating contact point for client’s internal media, digital & social media teams to drive cross-channel integration, and streamlined client communicationsQualifications•Minimum 7 years of experience working in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department•Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns•Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting •Solid understanding & experience with digital, mobile & social media – understanding trends, terminology & measurement, programmatic & performance marketing•Bachelor's degree•Strong PowerPoint, Excel skills•Proven leadership and cross-functional working skills essential•Strong numerical, verbal & written communication skills•Ability to work to tight deadlines•Customer focused – internal as well as external•Strategic, objective thinker, must be able to influence key stakeholders with strong, smart rationale•Collaborative & outgoing, must be able to persuade others and easily adapt to team environment•Action orientated and results driven – demonstrate ability to use own initiative•Ability to organize and streamline multiple sources and formats of information into more easily communicated formatsNice to have:•Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns•Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting•Experience executing marketing plans across multiple channels, with a focus on digital channels•Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution •Training or certification in Marketing or Advertising•MBA•Digital Certification (Media/Marketing)SummaryInterested in the Marketing Analyst role in Toronto? Apply online today!Candidates moving to the next step of the recruitment process will be contacted.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
      Do you have experience in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department? Are you looking to gain experience within a top 5 bank? Are you able to develop and lead strategic media/marketing plans for large budget and multi-media campaigns? If so, this would be a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Analyst for a 12 month contract in Toronto. This position is currently working remotely, but will be hybrid once return to office is scheduled - 2 days/week with possibility of 3 days/week. There is a possibility of contract extension or convert to a permanent opportunity.Pay rate: $54.67 - $56.55 / HourHours: Monday – Friday, 9:00 AM – 5:00 PM with some flexibility to start and end times (7.5/week)Overtime is required, but not mandatoryAdvantages•Gain experience within a top 5 bank•Competitive pay rate•Long term contract•Remote work for now•Start date ASAPResponsibilitiesAs a Marketing Analyst, your duties will include but not be limited to:•Reporting to the Senior Director, Media Strategy & Planning, the Senior Manager, Media Planning manages the media planning and execution for brand, sponsorship and business unit activities. •Providing media expertise to maximize efficiency, optimize spending and drive business results for our strategic priorities and marketing initiatives.•Managing the centralized media planning process for Company, championing a strategic and integrated approach that optimizes spend, maximizes efficiency and drives strong business results.•Working with our media agency, manage the development of all individual line of business (LOB), segment, brand and sponsorship media and SEM strategies and plans, ensuring alignment to the overall strategic media framework.•Ensuring that overall and individual media plans deliver against Company’s communication & business objectives holistically across all channels. •Ensuring all communications activity presents a consistent, strategic and innovative position for Company in the competitive FI category. •Working with agency to identify innovation opportunities across all media activities •Presenting the recommended media plan(s) to internal stakeholders within the Marketing Communications team, obtaining their input, feedback and alignment to the plans.•Providing expert analysis, interpretation and opinion to support the above mentioned media plan recommendations to both the Marketing Communication teams and internal partner groups.•Acting as the primary contact with the agency in the day to day management of all media planning activities across all programs and all business units.•Managing media budgets (in excess of $20 million) in conjunction with marketing communications and central budget teams and provide reporting, documentation, authorization and approvals as required.•Ensure ongoing knowledge and appreciation of Company corporate and marketing strategies, and financial services industry and competitive trends.•Ensuring that media plans are aligned to these larger factors.•Maintain up-to-date knowledge on media trends and tools•Acting as the subject matter expert on all facets of media, providing internal media guidance to marketing communication peers•Providing expert analysis and recommendations on media opportunities from the agency and external mass media suppliers.•Balancing, prioritizing and monitoring timelines of multiple, concurrent campaigns with internal Marketing stakeholders & agency partners to ensure seamless execution in market•Liaising within Marketing for enterprise wide communication of Marketing activities including driving the marketing calendar, preparation & co-ordination of campaign summaries & post reports•Managing oversight & tracking of integrated marketing activities, including preparing documentation for executive review/evaluation and approval of recommendations for media placement•Serving as a facilitating contact point for client’s internal media, digital & social media teams to drive cross-channel integration, and streamlined client communicationsQualifications•Minimum 7 years of experience working in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department•Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns•Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting •Solid understanding & experience with digital, mobile & social media – understanding trends, terminology & measurement, programmatic & performance marketing•Bachelor's degree•Strong PowerPoint, Excel skills•Proven leadership and cross-functional working skills essential•Strong numerical, verbal & written communication skills•Ability to work to tight deadlines•Customer focused – internal as well as external•Strategic, objective thinker, must be able to influence key stakeholders with strong, smart rationale•Collaborative & outgoing, must be able to persuade others and easily adapt to team environment•Action orientated and results driven – demonstrate ability to use own initiative•Ability to organize and streamline multiple sources and formats of information into more easily communicated formatsNice to have:•Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns•Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting•Experience executing marketing plans across multiple channels, with a focus on digital channels•Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution •Training or certification in Marketing or Advertising•MBA•Digital Certification (Media/Marketing)SummaryInterested in the Marketing Analyst role in Toronto? Apply online today!Candidates moving to the next step of the recruitment process will be contacted.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
      • Toronto, Ontario
      • Contract
      Do you have experience in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department? Are you looking to gain experience within a top 5 bank? Are you able to develop and lead strategic media/marketing plans for large budget and multi-media campaigns? If so, this would be a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Analyst for a 12 month contract in Toronto. This position is currently working remotely, but will be hybrid once return to office is scheduled - 2 days/week with possibility of 3 days/week. There is a possibility of contract extension or convert to a permanent opportunity.Pay rate: $54.67 - $56.55 / HourHours: Monday – Friday, 9:00 AM – 5:00 PM with some flexibility to start and end times (7.5/week)Overtime is required, but not mandatoryAll employees and non-employees must be fully vaccinatedAdvantages•Gain experience within a top 5 bank•Competitive pay rate•Long term contract•Remote work for now•Start date ASAPResponsibilitiesAs a Marketing Analyst, your duties will include but not be limited to:•Reporting to the Senior Director, Media Strategy & Planning, the Senior Manager, Media Planning manages the media planning and execution for brand, sponsorship and business unit activities. •Providing media expertise to maximize efficiency, optimize spending and drive business results for our strategic priorities and marketing initiatives.•Managing the centralized media planning process for Company, championing a strategic and integrated approach that optimizes spend, maximizes efficiency and drives strong business results.•Working with our media agency, manage the development of all individual line of business (LOB), segment, brand and sponsorship media and SEM strategies and plans, ensuring alignment to the overall strategic media framework.•Ensuring that overall and individual media plans deliver against Company’s communication & business objectives holistically across all channels. •Ensuring all communications activity presents a consistent, strategic and innovative position for Company in the competitive FI category. •Working with agency to identify innovation opportunities across all media activities •Presenting the recommended media plan(s) to internal stakeholders within the Marketing Communications team, obtaining their input, feedback and alignment to the plans.•Providing expert analysis, interpretation and opinion to support the above mentioned media plan recommendations to both the Marketing Communication teams and internal partner groups.•Acting as the primary contact with the agency in the day to day management of all media planning activities across all programs and all business units.•Managing media budgets (in excess of $20 million) in conjunction with marketing communications and central budget teams and provide reporting, documentation, authorization and approvals as required.•Ensure ongoing knowledge and appreciation of Company corporate and marketing strategies, and financial services industry and competitive trends.•Ensuring that media plans are aligned to these larger factors.•Maintain up-to-date knowledge on media trends and tools•Acting as the subject matter expert on all facets of media, providing internal media guidance to marketing communication peers•Providing expert analysis and recommendations on media opportunities from the agency and external mass media suppliers.•Balancing, prioritizing and monitoring timelines of multiple, concurrent campaigns with internal Marketing stakeholders & agency partners to ensure seamless execution in market•Liaising within Marketing for enterprise wide communication of Marketing activities including driving the marketing calendar, preparation & co-ordination of campaign summaries & post reports•Managing oversight & tracking of integrated marketing activities, including preparing documentation for executive review/evaluation and approval of recommendations for media placement•Serving as a facilitating contact point for client’s internal media, digital & social media teams to drive cross-channel integration, and streamlined client communicationsQualifications•Minimum 7 years of experience working in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department•Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns•Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting •Solid understanding & experience with digital, mobile & social media – understanding trends, terminology & measurement, programmatic & performance marketing•Bachelor's degree•Strong PowerPoint, Excel skills•Proven leadership and cross-functional working skills essential•Strong numerical, verbal & written communication skills•Ability to work to tight deadlines•Customer focused – internal as well as external•Strategic, objective thinker, must be able to influence key stakeholders with strong, smart rationale•Collaborative & outgoing, must be able to persuade others and easily adapt to team environment•Action orientated and results driven – demonstrate ability to use own initiative•Ability to organize and streamline multiple sources and formats of information into more easily communicated formatsNice to have:•Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns•Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting•Experience executing marketing plans across multiple channels, with a focus on digital channels•Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution •Training or certification in Marketing or Advertising•MBA•Digital Certification (Media/Marketing)SummaryInterested in the Marketing Analyst role in Toronto? Apply online today!Candidates moving to the next step of the recruitment process will be contacted.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
      Do you have experience in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department? Are you looking to gain experience within a top 5 bank? Are you able to develop and lead strategic media/marketing plans for large budget and multi-media campaigns? If so, this would be a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Analyst for a 12 month contract in Toronto. This position is currently working remotely, but will be hybrid once return to office is scheduled - 2 days/week with possibility of 3 days/week. There is a possibility of contract extension or convert to a permanent opportunity.Pay rate: $54.67 - $56.55 / HourHours: Monday – Friday, 9:00 AM – 5:00 PM with some flexibility to start and end times (7.5/week)Overtime is required, but not mandatoryAll employees and non-employees must be fully vaccinatedAdvantages•Gain experience within a top 5 bank•Competitive pay rate•Long term contract•Remote work for now•Start date ASAPResponsibilitiesAs a Marketing Analyst, your duties will include but not be limited to:•Reporting to the Senior Director, Media Strategy & Planning, the Senior Manager, Media Planning manages the media planning and execution for brand, sponsorship and business unit activities. •Providing media expertise to maximize efficiency, optimize spending and drive business results for our strategic priorities and marketing initiatives.•Managing the centralized media planning process for Company, championing a strategic and integrated approach that optimizes spend, maximizes efficiency and drives strong business results.•Working with our media agency, manage the development of all individual line of business (LOB), segment, brand and sponsorship media and SEM strategies and plans, ensuring alignment to the overall strategic media framework.•Ensuring that overall and individual media plans deliver against Company’s communication & business objectives holistically across all channels. •Ensuring all communications activity presents a consistent, strategic and innovative position for Company in the competitive FI category. •Working with agency to identify innovation opportunities across all media activities •Presenting the recommended media plan(s) to internal stakeholders within the Marketing Communications team, obtaining their input, feedback and alignment to the plans.•Providing expert analysis, interpretation and opinion to support the above mentioned media plan recommendations to both the Marketing Communication teams and internal partner groups.•Acting as the primary contact with the agency in the day to day management of all media planning activities across all programs and all business units.•Managing media budgets (in excess of $20 million) in conjunction with marketing communications and central budget teams and provide reporting, documentation, authorization and approvals as required.•Ensure ongoing knowledge and appreciation of Company corporate and marketing strategies, and financial services industry and competitive trends.•Ensuring that media plans are aligned to these larger factors.•Maintain up-to-date knowledge on media trends and tools•Acting as the subject matter expert on all facets of media, providing internal media guidance to marketing communication peers•Providing expert analysis and recommendations on media opportunities from the agency and external mass media suppliers.•Balancing, prioritizing and monitoring timelines of multiple, concurrent campaigns with internal Marketing stakeholders & agency partners to ensure seamless execution in market•Liaising within Marketing for enterprise wide communication of Marketing activities including driving the marketing calendar, preparation & co-ordination of campaign summaries & post reports•Managing oversight & tracking of integrated marketing activities, including preparing documentation for executive review/evaluation and approval of recommendations for media placement•Serving as a facilitating contact point for client’s internal media, digital & social media teams to drive cross-channel integration, and streamlined client communicationsQualifications•Minimum 7 years of experience working in Media Planning &/or Digital Marketing function at Advertising, Media Agency or Marketing Department•Solid experience and demonstrated ability in developing and leading strategic media/marketing plans for large budget and multi-media campaigns•Sound experience in managing the fulfillment and interpretation of analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting •Solid understanding & experience with digital, mobile & social media – understanding trends, terminology & measurement, programmatic & performance marketing•Bachelor's degree•Strong PowerPoint, Excel skills•Proven leadership and cross-functional working skills essential•Strong numerical, verbal & written communication skills•Ability to work to tight deadlines•Customer focused – internal as well as external•Strategic, objective thinker, must be able to influence key stakeholders with strong, smart rationale•Collaborative & outgoing, must be able to persuade others and easily adapt to team environment•Action orientated and results driven – demonstrate ability to use own initiative•Ability to organize and streamline multiple sources and formats of information into more easily communicated formatsNice to have:•Experience building & leading processes within a collaborative team environment & managing complex timelines and calendars across multiple campaigns•Experience in driving analytics, modeling, dashboards and KPIs to inform and enhance the effectiveness media strategies, measurement and reporting•Experience executing marketing plans across multiple channels, with a focus on digital channels•Working knowledge of retail branch and banking channel (ATM, Telephone Banking, Frontline Support) planning and execution •Training or certification in Marketing or Advertising•MBA•Digital Certification (Media/Marketing)SummaryInterested in the Marketing Analyst role in Toronto? Apply online today!Candidates moving to the next step of the recruitment process will be contacted.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

    Thank you for subscribing to your personalised job alerts.

    It looks like you want to switch your language. This will reset your filters on your current job search.