job postings seo analyst in canada

seo analyst Jobs

all about SEO analyst jobs

SEO analysts monitor, adjust and make changes to SEO campaigns as industry trends, analytics insights and algorithm updates come to light. If you are well versed in on-page and off-page SEO, are on top of SEO trends and best practices, and have experience working with a variety of SEO tools and technologies, then this may be the job for you. Contact Randstad Canada to start your job search today.

what SEO analyst jobs entail

SEO analysts work in an office setting. You are typically housed in the marketing or IT department. You can expect to work regular office hours, however, some evenings and weekends may be required for emergency issues and to meet tight deadlines. In most cases, you will report to the SEO or marketing manager.

average SEO analyst salaries

The average annual salary for SEO analysts in Canada is about $50,000 per year. If you are new to the role with little experience, you can expect a starting salary of about $40,000. At the top end of the salary scale, you can earn up to $70,000 or more per year. Bonuses and employee benefits are also commonly part of your compensation package. Experience with search engine marketing and a proven track record of success is associated with a higher salary. 

your day to day tasks

The day-to-day responsibilities of SEO analyst include:

  • performing keyword research
  • tracking search rankings and looking for opportunities to improve
  • providing SEO analysis of webpages
  • creating content such as web page copy, blog posts, video
  • researching competitor strategies
  • implementing link building campaigns
  • performing SEO audits to ensure all pages are optimized effectively
  • collaborating with marketers

where you can work

SEO plays an important role in all industries. With people increasingly turning to the internet to do business and find companies, having a strong online presence is important for companies in almost every industry. Therefore, you can find SEO analyst jobs for all size and types of companies across Canada. Alternatively, you can also find opportunities with SEO and marketing agencies that specialize in this area. Cities such as Toronto. Vancouver, Ottawa, and Montreal offer lots of SEO career opportunities.

what you bring to the table

SEO is an ever-changing industry, and it’s important to continue to add new skills to your toolbox in order to be successful. Here are some of the skills hiring companies are looking for in SEO analyst candidates:

  • search engine marketing
  • knowledge of Google products like Analytics and AdWords
  • content marketing and SEO copywriting
  • experience working with keyword tools
  • social media marketing
  • experience with CMSs (content management systems)

training and certifications

SEO, similar to many other very new industries and career options, does not have a formal academic background that is required by hiring companies. SEO professionals come from many unique backgrounds such as marketing, design, web development, sales, and IT. Therefore, while not required, many companies prefer a college or university degree that is related to SEO, such as marketing, computer science, communications or business. While certification can help with your credentials, most companies are seeking candidates with experience and a track record of success in SEO.

where your career is headed

With marketing and search engine optimization continuously changing, there are many new and exciting career opportunities opening up. Since the position is relatively new, many SEO analysts stay in this role and adapt their skills as requirements and technology evolves. For those seeking a new challenge, many SEO analysts move on to a management role in SEO or marketing, move into a new channel – from organic to paid SEO, or choose to specialize in a particular niche or industry.

Are you an SEO analyst looking to make a career move? Looking to break into the SEO industry? Contact us today. Our team at Randstad Canada can help you find top quality job opportunities in your area.

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