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      • St-Bruno, Québec
      • Permanent
      Your challenge! Are you passionate about data management, online sales and customer experience? Do you want to make a difference, are you motivated by a job well done and are you ready to roll up your sleeves to help Cascades achieve its digital transformation? As an e-commerce product manager, you will participate in the optimization of the Cascades Boxboard Packaging e-commerce site. To do so, you will support the marketing and innovation team in: tracking and increasing online sales, managing product pages, managing and building a product catalog, developing campaigns and ensuring post-mortem. You will also be responsible for collaborating with cross-functional teams to build and execute CRM strategies and tactics to increase sales and performance.Why work at Cascades Work-life balance (telecommuting, flexible hours);Group insurance & pension plan with company contributions, after 3 months of service; Internal and external training available;Accessible gym space and/or financially covered sports activities;Profit sharing plan, available after 1 year of service;Employee Assistance Program (EAP);Training center;Long-term career management plan;Work environment focused on sharing knowledge and valuing individual and team success;Contribute to the success of a Quebec-based, multinational, environmentally responsible company. Your responsibilities As the person responsible for e-commerce performance and customer relationship management, the Digital Product Manager must:  Participate, implement and evaluate CRM marketing campaigns including welcome, trigger, maintenance and loyalty programs for our customers across multiple B2B product categories.Prepare regular reports and identify key information to share with management. Identify and manage customer targeting and segmentation strategies and maintain lists. Collaborate with business and e-commerce IT teams to provide expertise to support CRM and omni-channel campaigns. Stay on top of all emerging media, technologies and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the best possible way.Develop digital content to support B2B customer acquisition and online business growth.Conceptualize and define content angles for different platforms based on defined audiences and objectives. Implement the marketing calendar dedicated to e-commerce and digital communication with our clients.Create and maintain product page content on internal and external transactional sites.Write SEO-optimized product descriptions on other digital platforms' transactional sites.Write and create content (product descriptions, email campaigns, blogs, social media) to increase visitor engagement using keywords for SEO and branding.Collaborate on market research and implement business ideas that develop strategies to achieve revenue goals, campaign goals, increased conversion, retention and acquisition goals and overall user engagement (using metrics, analytics, GA, A/B testing, etc.).Coordinate lead times with inventory status to ensure inventory replenishment. Work closely with IT to find the best technique to collect and distribute master data to other systems.As an expert, provide internal and external support for the proper implementation of our standards and services.Conduct ongoing technology watch and keep data current. Your background and strengthsAs a Digital Product Manager, you demonstrate the following qualities and skills: 5 years of experience in e-commerce and customer relationship management, primarily driving online sales growth.Bachelor's degree in marketing, computer science, business, communications or other related field. Experience with marketing automation/customer relationship management tools Marketo, Salesforce Marketing Cloud, etc.Excellent command of the Office Suite.Strong knowledge of campaign creation, triggers, segmentation and dynamic content.Experience in a customer-facing role, developing strategy and guiding the implementation of marketing campaigns. Knowledge of analytics and SEO.Strong attention to detail.Excellent communication skills in English and French (written and verbal). Experience in commercial and/or affiliate marketing is an asset.Creative design skills using Photoshop, Adobe Illustrator and other content creation tools an asset.  #revealyourpotential #LifeAtCascadesCascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. Use of the masculine in our communications refers equally to both women and men. About CascadesTo be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities.Since 1964, we have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery.Join 12,000 women and men working in a network of more than 90 operating units located in North America and Europe.  
      Your challenge! Are you passionate about data management, online sales and customer experience? Do you want to make a difference, are you motivated by a job well done and are you ready to roll up your sleeves to help Cascades achieve its digital transformation? As an e-commerce product manager, you will participate in the optimization of the Cascades Boxboard Packaging e-commerce site. To do so, you will support the marketing and innovation team in: tracking and increasing online sales, managing product pages, managing and building a product catalog, developing campaigns and ensuring post-mortem. You will also be responsible for collaborating with cross-functional teams to build and execute CRM strategies and tactics to increase sales and performance.Why work at Cascades Work-life balance (telecommuting, flexible hours);Group insurance & pension plan with company contributions, after 3 months of service; Internal and external training available;Accessible gym space and/or financially covered sports activities;Profit sharing plan, available after 1 year of service;Employee Assistance Program (EAP);Training center;Long-term career management plan;Work environment focused on sharing knowledge and valuing individual and team success;Contribute to the success of a Quebec-based, multinational, environmentally responsible company. Your responsibilities As the person responsible for e-commerce performance and customer relationship management, the Digital Product Manager must:  Participate, implement and evaluate CRM marketing campaigns including welcome, trigger, maintenance and loyalty programs for our customers across multiple B2B product categories.Prepare regular reports and identify key information to share with management. Identify and manage customer targeting and segmentation strategies and maintain lists. Collaborate with business and e-commerce IT teams to provide expertise to support CRM and omni-channel campaigns. Stay on top of all emerging media, technologies and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the best possible way.Develop digital content to support B2B customer acquisition and online business growth.Conceptualize and define content angles for different platforms based on defined audiences and objectives. Implement the marketing calendar dedicated to e-commerce and digital communication with our clients.Create and maintain product page content on internal and external transactional sites.Write SEO-optimized product descriptions on other digital platforms' transactional sites.Write and create content (product descriptions, email campaigns, blogs, social media) to increase visitor engagement using keywords for SEO and branding.Collaborate on market research and implement business ideas that develop strategies to achieve revenue goals, campaign goals, increased conversion, retention and acquisition goals and overall user engagement (using metrics, analytics, GA, A/B testing, etc.).Coordinate lead times with inventory status to ensure inventory replenishment. Work closely with IT to find the best technique to collect and distribute master data to other systems.As an expert, provide internal and external support for the proper implementation of our standards and services.Conduct ongoing technology watch and keep data current. Your background and strengthsAs a Digital Product Manager, you demonstrate the following qualities and skills: 5 years of experience in e-commerce and customer relationship management, primarily driving online sales growth.Bachelor's degree in marketing, computer science, business, communications or other related field. Experience with marketing automation/customer relationship management tools Marketo, Salesforce Marketing Cloud, etc.Excellent command of the Office Suite.Strong knowledge of campaign creation, triggers, segmentation and dynamic content.Experience in a customer-facing role, developing strategy and guiding the implementation of marketing campaigns. Knowledge of analytics and SEO.Strong attention to detail.Excellent communication skills in English and French (written and verbal). Experience in commercial and/or affiliate marketing is an asset.Creative design skills using Photoshop, Adobe Illustrator and other content creation tools an asset.  #revealyourpotential #LifeAtCascadesCascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. Use of the masculine in our communications refers equally to both women and men. About CascadesTo be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities.Since 1964, we have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery.Join 12,000 women and men working in a network of more than 90 operating units located in North America and Europe.  
      • St-Bruno, Québec
      • Permanent
      Your challenge! Within our Carton Packaging Division, and reporting to the Senior Marketing Product Manager, the Product Manager is responsible for participating in the design and implementation of a comprehensive marketing strategy for a specific product or service group to achieve market share objectives. You will monitor and evaluate product development programs, competitive information, market trends, customer needs and product performance to recommend changes to products or services. You manage the product and service portfolio and coordinate the design of advertising, pricing and distribution policies for the product. You act as an expert on market trends and implement best marketing practices to maximize sales and profitability. Why work at Cascades Work-life balance (telecommuting, flexible hours);Group insurance & pension plan with company contributions, after 3 months of service; Internal and external training available;Accessible gym space and/or financially covered sports activities;Profit sharing plan, available after 1 year of service;Employee Assistance Program (EAP);Training center;Long-term career management plan;Work environment focused on sharing knowledge and valuing individual and team success;Contribute to the success of a Quebec-based, multinational, environmentally responsible company. Your responsibilitiesThe Marketing Product Manager participates in the development of food packaging solutions, and to do so must: Contribute to the development of the strategic marketing plan, ensure successful implementation while staying informed on product line development innovations and opportunities;Implement marketing best practices and manage the assigned product/service catalog;Act as a trend expert and work in collaboration with sales on customers in prioritized strategic markets;Implement new customer-centric segmentation;Contribute to the growth of margins and profitability of the product and service catalog;Manage the product and service life cycle;Establish a product launch and innovation plan;Implement a profitability and pricing model and analyze product sales;Create a marketing calendar, collect and analyze CRM, customer/sales marketing data;Provide marketing tools, presentation, training to sales and marketing teams;Write marketing content (creation, branding, aggregation, sales tools, market analysis);Work on product and service improvement in relation to customer needs, competition and financial objectives (tactical innovation).Your background and strengths As a Product Marketing Manager, you demonstrate the following skills and qualities: A bachelor's degree in business administration with a concentration in marketing;2 to 5 years experience in a similar position;Experience in B2B or the consumer goods industry is an asset;Experience in the food industry, an asset;Experience in digital strategy, an asset;Perfect bilingualism (French/English);Ability to analyze and synthesize;Curiosity, autonomy and creativity;Ability to move from the conceptual to the operational;Team spirit and good interpersonal skills;Ability to work with different technological supports: Office suite (PowerPoint, Excel, Word, etc.);A client-oriented approach and excellent communication skills. #revealyourpotential #LifeAtCascadesCascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. Use of the masculine in our communications refers equally to both women and men. About CascadesTo be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities.Since 1964, we have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery.Join 12,000 women and men working in a network of more than 90 operating units located in North America and Europe.  
      Your challenge! Within our Carton Packaging Division, and reporting to the Senior Marketing Product Manager, the Product Manager is responsible for participating in the design and implementation of a comprehensive marketing strategy for a specific product or service group to achieve market share objectives. You will monitor and evaluate product development programs, competitive information, market trends, customer needs and product performance to recommend changes to products or services. You manage the product and service portfolio and coordinate the design of advertising, pricing and distribution policies for the product. You act as an expert on market trends and implement best marketing practices to maximize sales and profitability. Why work at Cascades Work-life balance (telecommuting, flexible hours);Group insurance & pension plan with company contributions, after 3 months of service; Internal and external training available;Accessible gym space and/or financially covered sports activities;Profit sharing plan, available after 1 year of service;Employee Assistance Program (EAP);Training center;Long-term career management plan;Work environment focused on sharing knowledge and valuing individual and team success;Contribute to the success of a Quebec-based, multinational, environmentally responsible company. Your responsibilitiesThe Marketing Product Manager participates in the development of food packaging solutions, and to do so must: Contribute to the development of the strategic marketing plan, ensure successful implementation while staying informed on product line development innovations and opportunities;Implement marketing best practices and manage the assigned product/service catalog;Act as a trend expert and work in collaboration with sales on customers in prioritized strategic markets;Implement new customer-centric segmentation;Contribute to the growth of margins and profitability of the product and service catalog;Manage the product and service life cycle;Establish a product launch and innovation plan;Implement a profitability and pricing model and analyze product sales;Create a marketing calendar, collect and analyze CRM, customer/sales marketing data;Provide marketing tools, presentation, training to sales and marketing teams;Write marketing content (creation, branding, aggregation, sales tools, market analysis);Work on product and service improvement in relation to customer needs, competition and financial objectives (tactical innovation).Your background and strengths As a Product Marketing Manager, you demonstrate the following skills and qualities: A bachelor's degree in business administration with a concentration in marketing;2 to 5 years experience in a similar position;Experience in B2B or the consumer goods industry is an asset;Experience in the food industry, an asset;Experience in digital strategy, an asset;Perfect bilingualism (French/English);Ability to analyze and synthesize;Curiosity, autonomy and creativity;Ability to move from the conceptual to the operational;Team spirit and good interpersonal skills;Ability to work with different technological supports: Office suite (PowerPoint, Excel, Word, etc.);A client-oriented approach and excellent communication skills. #revealyourpotential #LifeAtCascadesCascades believes in the success of an inclusive organization that values diversity within its team. All qualified candidates will be considered for this position in a fair manner. Use of the masculine in our communications refers equally to both women and men. About CascadesTo be part of Cascades is to reveal the full potential of materials, people and ideas. We are source of possibilities.Since 1964, we have been providing sustainable, innovative and value-creating solutions in packaging, hygiene and recovery.Join 12,000 women and men working in a network of more than 90 operating units located in North America and Europe.  

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