job postings social media strategist in canada

social media strategist Jobs

all about social media strategists

Social media strategists are tasked with the responsibility of developing and implementing effective social media strategies to support marketing, increase website traffic, and support other company initiatives. Successful social media strategists have their finger on the pulse of social media trends; have experience working with a variety of social media tools and platforms, and have the ability to think creatively and look for new ways to increase followers and improve engagement on social channels. If you think you have what it takes to improve a company’s social media presence, this may be the role for you.

what social media strategist jobs entail

Social media strategists, much like other professionals who work in marketing, can have work hours that vary based on the campaign they are working on. While regular office hours are the norm, expect to work some evenings and weekends and under tight deadlines to ensure campaigns are completed successfully. Some travel may also be part of the job. Expect to attend seminars, conferences, and attend client meetings. Social media strategists split time between working in an office and onsite with clients. You will report to a senior social media manager or marketing manager.

average social media strategist salaries

The average salary for a social media strategist in Canada is about $50,000 per year. To start, you may make as low as $30,000 but with experience you can make up to $75,000 or more. Your level of experience and success with previous social media campaigns is a key factor to increase your earning potential. Performance bonuses may also be included as part of your compensation package.

your day to day tasks

As a social media strategist, your overall goal is to help your company or clients achieve greater online presence while supporting business goals. Here are some of the day-to-day tasks that will be included in your role:

  • work with marketing to establish goals and objectives
  • design social media strategies
  • create original content to share on social media channels
  • work with writers, marketers and advertisers
  • interact with and engage customers via social media
  • prepare social media plans
  • create social media reports
  • track social performance

where you can work

Social media strategists are required by all companies that seek to improve online brand awareness. Therefore, you could work for companies from startups to large multinational organizations, and everything in between. While many social media strategists work within the marketing department of larger companies, you will also have opportunities to work for marketing consulting companies, social media agencies or even as a contractor. With increased online communication capabilities, location is less important, and social media strategists work online.

what you bring to the table

Here are some of the skills and experience hiring companies are seeking:

  • Experience with all relevant social media platforms
  • experience with online monitoring and reputation practices
  • experience with SEO and web traffic metrics
  • experience with social media management tools (Hootsuite, Sprout Social, etc.)
  • ability to work under tight deadlines
  • strong communication skills
  • strong writing skills
  • understanding of web design, graphic design and online business

training and certifications

Since social media is still a relatively new field, most companies favor experience and a proven track record of success over education. However, having a diploma or degree in marketing, with a specialization in social media, is becoming the industry standard. Additional certification in social media and marketing or with industry leading tools is an asset. Ongoing training as social media evolves is a career expectation.

where your career is headed

Social media strategists are in high demand today and will continue to be for the foreseeable future. As social media evolves, so will your career opportunities. Many social media strategists move into more senior social media roles such as social media manager or, with experience, open a social media agency or work as an independent consultant.

If you are looking for social media strategist roles, Randstad Canada can help you with your search

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